Author: Ryan Underwood
Feb. 9, 2018—This year's Winter Olympics is shaping up to be the feel-good story that U.S. audiences are eager for amid an era of fractious politics, according to a Vanderbilt marketing professor.
Dec. 14, 2017—Internet technology has imbued the toy industry like never before. Yet along with those advances comes a new set of security risks.
Dec. 1, 2017—Marketers want to motivate consumers to act in their own self-interest, but they may be encouraging negative behavior such as theft or illegal returns, according to new Vanderbilt research.
Nov. 16, 2017—When financial traders talk about buying low and selling high, what they really mean is that they’re looking for an edge, a profitable move that nobody else in the market has discovered. This is how Warren Buffett made his money. Starting in his mid-20s, Buffett plowed half his net worth into the sleepy insurance industry...
Nov. 7, 2017—Teams having more experience with a prior practice learn new tasks quickly, though their performance lags behind less-seasoned counterparts immediately after a new practice is implemented.
Aug. 17, 2017—The Center for Health Care Market Innovation at Vanderbilt’s Owen Graduate School of Management is co-sponsoring the Third Annual Health:Further Festival. The event takes place in downtown Nashville Aug. 22-25, with speakers including Dr. Mehmet Oz and NBA Hall-of-Famer Dominique Wilkins.
Jul. 11, 2017—When Adena Friedman, MBA’93, took over as CEO of Nasdaq at the start of 2017, making her the first woman to lead a global exchange company, she became the subject of numerous profiles in the financial press. Although each piece explored different aspects of her management style and future plans for Nasdaq, one detail always...
Jun. 13, 2017—Research by Steve Posavac, E. Bronson Ingram Professor of Marketing at Vanderbilt’s Owen Graduate School of Management, uncovers another consequence of anxiety symptoms: susceptibility to certain ads.
Feb. 9, 2017—Vanderbilt University’s innovation center, the Wond’ry, has received a $30,000 grant from VentureWell for one of its flagship entrepreneur education programs.
Feb. 8, 2017—Longtime Vanderbilt University supporters Robert M. Levy, BA’72, and his wife, Diane, have announced a new gift of $10 million to continue support for their scholarship fund.
Jan. 31, 2017—New research suggests that holding high-ranking positions may blind people to the unethical practices they are responsible for stopping.
Dec. 16, 2016—Vanderbilt University has received a transformational $20 million gift from a donor-advised fund of alumnus and Board of Trust Vice Chairman-Elect Jeffrey Rothschild and his wife Marieke that will accelerate ongoing development of its residential colleges program, College Halls.