Author: Ryan Underwood
Vanderbilt Magazine: VU ‘bytes’ into data science
Sep. 26, 2018—Learn how new programs in a revolutionary field are fostering discovery, collaboration and learning across campus.
Chancellor extols virtues of higher education in speech to Nashville business leaders
Aug. 29, 2018—In a speech to the Rotary Club of Nashville, Chancellor Nicholas S. Zeppos emphasized the broad, enduring benefits of higher education—to individuals, society and the city of Nashville itself.
Store brand spillover can dampen profits for national brands and retailers alike
Aug. 2, 2018—Vanderbilt researchers examine what happens when store brands in one category of goods, like soup, creates demands in another category, like canned vegetables.
‘You don’t blow your diet on Twinkies’: Why consumers seek to maximize goal violations
Aug. 2, 2018—When consumers contemplate violating a personal goal (i.e., cheating on a diet, overspending on a budget), they often seek to make the most of that violation by choosing the most extreme option, according to new research from Kelly Goldsmith.
Anchor man: Zeppos marks 10 years as Vanderbilt’s chancellor
Jun. 8, 2018—In this exclusive story from the latest issue of 'Vanderbilt Magazine,' we look back on Nicholas S. Zeppos' first 10 years as chancellor—and hear his thoughts on Vanderbilt's trajectory for the future.
Consumer decisions influenced by parenting stereotypes, even among non-parents
Jun. 6, 2018—New research from Vanderbilt University Marketing Professor Kelly Haws explains how “caretaker” and “breadwinner” roles affect consumer decision-making.
30th anniversary of Vanderbilt finance conference explores the rise—and risks—of exchange-traded products
May. 10, 2018—As index funds and other financial tools gain in popularity, finance scholars and industry professionals are starting to ask if they may include hidden risks for investors.
On 10th anniversary, Zeppos reflects on progress, creating a more civil society
Mar. 1, 2018—As Nicholas S. Zeppos embarks on his second decade as Vanderbilt's chancellor, he envisions the university taking a more active role in strengthening democracy.
Jon Meacham discusses first year of Trump presidency in latest episode of ‘The Zeppos Report’
Feb. 12, 2018—Visiting Distinguished Professor Jon Meacham joins Chancellor Nicholas S. Zeppos to discuss President Trump's first year in office on the latest episode of "The Zeppos Report."
Audiences primed for positive storylines from Winter Olympics
Feb. 9, 2018—This year's Winter Olympics is shaping up to be the feel-good story that U.S. audiences are eager for amid an era of fractious politics, according to a Vanderbilt marketing professor.
10 tips to protect your kids’ toys from hackers this holiday season
Dec. 14, 2017—Internet technology has imbued the toy industry like never before. Yet along with those advances comes a new set of security risks.
A quest to find ‘the best’ may bring out the worst in shoppers
Dec. 1, 2017—Marketers want to motivate consumers to act in their own self-interest, but they may be encouraging negative behavior such as theft or illegal returns, according to new Vanderbilt research.