Author: Ryan Underwood
Audiences primed for positive storylines from Winter Olympics
Feb. 9, 2018—This year's Winter Olympics is shaping up to be the feel-good story that U.S. audiences are eager for amid an era of fractious politics, according to a Vanderbilt marketing professor.
10 tips to protect your kids’ toys from hackers this holiday season
Dec. 14, 2017—Internet technology has imbued the toy industry like never before. Yet along with those advances comes a new set of security risks.
A quest to find ‘the best’ may bring out the worst in shoppers
Dec. 1, 2017—Marketers want to motivate consumers to act in their own self-interest, but they may be encouraging negative behavior such as theft or illegal returns, according to new Vanderbilt research.
Giving Matters: John Arnold, BA’95, is determined to revolutionize philanthropy
Nov. 16, 2017—When financial traders talk about buying low and selling high, what they really mean is that they’re looking for an edge, a profitable move that nobody else in the market has discovered. This is how Warren Buffett made his money. Starting in his mid-20s, Buffett plowed half his net worth into the sleepy insurance industry...
More experienced work teams learn quickly, but struggle with change
Nov. 7, 2017—Teams having more experience with a prior practice learn new tasks quickly, though their performance lags behind less-seasoned counterparts immediately after a new practice is implemented.
Vanderbilt’s Center for Health Care Market Innovation co-sponsors Health:Further Festival 2017
Aug. 17, 2017—The Center for Health Care Market Innovation at Vanderbilt’s Owen Graduate School of Management is co-sponsoring the Third Annual Health:Further Festival. The event takes place in downtown Nashville Aug. 22-25, with speakers including Dr. Mehmet Oz and NBA Hall-of-Famer Dominique Wilkins.
Markets Master: Nasdaq CEO Adena Friedman, MBA’93, charts the future of finance
Jul. 11, 2017—When Adena Friedman, MBA’93, took over as CEO of Nasdaq at the start of 2017, making her the first woman to lead a global exchange company, she became the subject of numerous profiles in the financial press. Although each piece explored different aspects of her management style and future plans for Nasdaq, one detail always...
No place like home: Anxious adults drawn to ads that feature home concepts
Jun. 13, 2017—Research by Steve Posavac, E. Bronson Ingram Professor of Marketing at Vanderbilt’s Owen Graduate School of Management, uncovers another consequence of anxiety symptoms: susceptibility to certain ads.
Vanderbilt’s Wond’ry receives grant to bolster entrepreneur education program
Feb. 9, 2017—Vanderbilt University’s innovation center, the Wond’ry, has received a $30,000 grant from VentureWell for one of its flagship entrepreneur education programs.
Robert and Diane Levy announce $10 million gift to support Vanderbilt financial aid program
Feb. 8, 2017—Longtime Vanderbilt University supporters Robert M. Levy, BA’72, and his wife, Diane, have announced a new gift of $10 million to continue support for their scholarship fund.
Vanderbilt study finds that as leaders gain power, dissent against unethical behavior declines
Jan. 31, 2017—New research suggests that holding high-ranking positions may blind people to the unethical practices they are responsible for stopping.
Vanderbilt receives $20 million gift thanks to Facebook founding engineer and his wife
Dec. 16, 2016—Vanderbilt University has received a transformational $20 million gift from a donor-advised fund of alumnus and Board of Trust Vice Chairman-Elect Jeffrey Rothschild and his wife Marieke that will accelerate ongoing development of its residential colleges program, College Halls.