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Author: Ryan Underwood

Store brand spillover can dampen profits for national brands and retailers alike

Aug. 2, 2018—Vanderbilt researchers examine what happens when store brands in one category of goods, like soup, creates demands in another category, like canned vegetables.

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‘You don’t blow your diet on Twinkies’: Why consumers seek to maximize goal violations

Aug. 2, 2018—When consumers contemplate violating a personal goal (i.e., cheating on a diet, overspending on a budget), they often seek to make the most of that violation by choosing the most extreme option, according to new research from Kelly Goldsmith.

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Anchor man: Zeppos marks 10 years as Vanderbilt’s chancellor

Jun. 8, 2018—In this exclusive story from the latest issue of 'Vanderbilt Magazine,' we look back on Nicholas S. Zeppos' first 10 years as chancellor—and hear his thoughts on Vanderbilt's trajectory for the future.

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Consumer decisions influenced by parenting stereotypes, even among non-parents

Jun. 6, 2018—New research from Vanderbilt University Marketing Professor Kelly Haws explains how “caretaker” and “breadwinner” roles affect consumer decision-making.

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30th anniversary of Vanderbilt finance conference explores the rise—and risks—of exchange-traded products

May. 10, 2018—As index funds and other financial tools gain in popularity, finance scholars and industry professionals are starting to ask if they may include hidden risks for investors.

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On 10th anniversary, Zeppos reflects on progress, creating a more civil society

Mar. 1, 2018—As Nicholas S. Zeppos embarks on his second decade as Vanderbilt's chancellor, he envisions the university taking a more active role in strengthening democracy.

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Jon Meacham discusses first year of Trump presidency in latest episode of ‘The Zeppos Report’

Feb. 12, 2018—Visiting Distinguished Professor Jon Meacham joins Chancellor Nicholas S. Zeppos to discuss President Trump's first year in office on the latest episode of "The Zeppos Report."

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Audiences primed for positive storylines from Winter Olympics

Feb. 9, 2018—This year's Winter Olympics is shaping up to be the feel-good story that U.S. audiences are eager for amid an era of fractious politics, according to a Vanderbilt marketing professor.

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10 tips to protect your kids’ toys from hackers this holiday season

Dec. 14, 2017—Internet technology has imbued the toy industry like never before. Yet along with those advances comes a new set of security risks.

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A quest to find ‘the best’ may bring out the worst in shoppers

Dec. 1, 2017—Marketers want to motivate consumers to act in their own self-interest, but they may be encouraging negative behavior such as theft or illegal returns, according to new Vanderbilt research.

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Giving Matters: John Arnold, BA’95, is determined to revolutionize philanthropy

Nov. 16, 2017—When financial traders talk about buying low and selling high, what they really mean is that they’re looking for an edge, a profitable move that nobody else in the market has discovered. This is how Warren Buffett made his money. Starting in his mid-20s, Buffett plowed half his net worth into the sleepy insurance industry...

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More experienced work teams learn quickly, but struggle with change

Nov. 7, 2017—Teams having more experience with a prior practice learn new tasks quickly, though their performance lags behind less-seasoned counterparts immediately after a new practice is implemented.

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