Ryan Underwood
-
Store brand spillover can dampen profits for national brands and retailers alike
Vanderbilt researchers examine what happens when store brands in one category of goods, like soup, creates demands in another category, like canned vegetables. Read MoreAug 2, 2018
-
‘You don’t blow your diet on Twinkies’: Why consumers seek to maximize goal violations
When consumers contemplate violating a personal goal (i.e., cheating on a diet, overspending on a budget), they often seek to make the most of that violation by choosing the most extreme option, according to new research from Kelly Goldsmith. Read MoreAug 2, 2018
-
Anchor man: Zeppos marks 10 years as Vanderbilt’s chancellor
In this exclusive story from the latest issue of 'Vanderbilt Magazine,' we look back on Nicholas S. Zeppos' first 10 years as chancellor—and hear his thoughts on Vanderbilt's trajectory for the future. Read MoreJun 8, 2018
-
Consumer decisions influenced by parenting stereotypes, even among non-parents
New research from Vanderbilt University Marketing Professor Kelly Haws explains how “caretaker” and “breadwinner” roles affect consumer decision-making. Read MoreJun 6, 2018
-
30th anniversary of Vanderbilt finance conference explores the rise—and risks—of exchange-traded products
As index funds and other financial tools gain in popularity, finance scholars and industry professionals are starting to ask if they may include hidden risks for investors. Read MoreMay 10, 2018
-
On 10th anniversary, Zeppos reflects on progress, creating a more civil society
As Nicholas S. Zeppos embarks on his second decade as Vanderbilt's chancellor, he envisions the university taking a more active role in strengthening democracy. Read MoreMar 1, 2018
-
Jon Meacham discusses first year of Trump presidency in latest episode of ‘The Zeppos Report’
Visiting Distinguished Professor Jon Meacham joins Chancellor Nicholas S. Zeppos to discuss President Trump's first year in office on the latest episode of "The Zeppos Report." Read MoreFeb 12, 2018
-
Audiences primed for positive storylines from Winter Olympics
This year's Winter Olympics is shaping up to be the feel-good story that U.S. audiences are eager for amid an era of fractious politics, according to a Vanderbilt marketing professor. Read MoreFeb 9, 2018
-
10 tips to protect your kids’ toys from hackers this holiday season
Internet technology has imbued the toy industry like never before. Yet along with those advances comes a new set of security risks. Read MoreDec 14, 2017
-
A quest to find ‘the best’ may bring out the worst in shoppers
Marketers want to motivate consumers to act in their own self-interest, but they may be encouraging negative behavior such as theft or illegal returns, according to new Vanderbilt research. Read MoreDec 1, 2017
-
Giving Matters: John Arnold, BA’95, is determined to revolutionize philanthropy
When financial traders talk about buying low and selling high, what they really mean is that they’re looking for an edge, a profitable move that nobody else in the market has discovered. This is how Warren Buffett made his money. Starting in his mid-20s, Buffett plowed half his net worth… Read MoreNov 16, 2017
-
More experienced work teams learn quickly, but struggle with change
Teams having more experience with a prior practice learn new tasks quickly, though their performance lags behind less-seasoned counterparts immediately after a new practice is implemented. Read MoreNov 7, 2017
-
Vanderbilt’s Center for Health Care Market Innovation co-sponsors Health:Further Festival 2017
The Center for Health Care Market Innovation at Vanderbilt’s Owen Graduate School of Management is co-sponsoring the Third Annual Health:Further Festival. The event takes place in downtown Nashville Aug. 22-25, with speakers including Dr. Mehmet Oz and NBA Hall-of-Famer Dominique Wilkins. Read MoreAug 17, 2017
-
Markets Master: Nasdaq CEO Adena Friedman, MBA’93, charts the future of finance
When Adena Friedman, MBA’93, took over as CEO of Nasdaq at the start of 2017, making her the first woman to lead a global exchange company, she became the subject of numerous profiles in the financial press. Although each piece explored different aspects of her management style and future plans… Read MoreJul 11, 2017
-
No place like home: Anxious adults drawn to ads that feature home concepts
Research by Steve Posavac, E. Bronson Ingram Professor of Marketing at Vanderbilt’s Owen Graduate School of Management, uncovers another consequence of anxiety symptoms: susceptibility to certain ads. Read MoreJun 13, 2017
-
Vanderbilt’s Wond’ry receives grant to bolster entrepreneur education program
Vanderbilt University’s innovation center, the Wond’ry, has received a $30,000 grant from VentureWell for one of its flagship entrepreneur education programs. Read MoreFeb 9, 2017
-
Robert and Diane Levy announce $10 million gift to support Vanderbilt financial aid program
Longtime Vanderbilt University supporters Robert M. Levy, BA’72, and his wife, Diane, have announced a new gift of $10 million to continue support for their scholarship fund. Read MoreFeb 8, 2017
-
Vanderbilt study finds that as leaders gain power, dissent against unethical behavior declines
New research suggests that holding high-ranking positions may blind people to the unethical practices they are responsible for stopping. Read MoreJan 31, 2017
-
Vanderbilt receives $20 million gift thanks to Facebook founding engineer and his wife
Vanderbilt University has received a transformational $20 million gift from a donor-advised fund of alumnus and Board of Trust Vice Chairman-Elect Jeffrey Rothschild and his wife Marieke that will accelerate ongoing development of its residential colleges program, College Halls. Read MoreDec 16, 2016
-
The myth that healthy foods cost more may have a negative impact on consumer choices
The idea that healthy foods are universally more expensive drives consumer choices to a degree that it shouldn’t, according to a new Vanderbilt study. Read MoreDec 1, 2016