Mitt Romney

They spent a total of $1 billion on TV ads, but most were instantly forgettable—and none swayed opinion. Next time, writes John G. Geer, make the ads memorable. Read More

This Week on VUCast, Vanderbilt’s online newscast: Why one Vandy professor says pawn shops are a better economic move than you realize. Which gives a bigger political punch to undecided voters—the debates or negative ads? Go behind closed “Dores” to see what game day is really like. Read More

Negative advertising may be obligatory in the presidential campaign, but it doesn't seem to be paying off this time around when it comes to changing voter's minds. “It looks like we are way past much bang for the buck with these ads,” said John Geer of Vanderbilt University. Read More

At the moment, Republicans and Democrats can’t even agree on the appeal of a giant yellow Muppet. Democrats gave Big Bird a favorable rating by an 85 percent margin. Only 55 percent of Republicans held that view. Read More

Despite Mitt Romney’s dominant performance in the first presidential debate, President Obama’s favorability rating has been hovering around 50 percent, not enough deterioration to turn the election around for the challenger. Read More

There now is only a small and ever dwindling chance that the remaining undecided voters might influence the outcome of the presidential election, said a Vanderbilt University political scientist. Read More

The video of Mitt Romney dismissing 47 percent of Americans as unreachable by Republicans had little effect on swing voters who will probably decide the Nov. 4 election. Read More

A new attack ad that chides Mitt Romney for refusing to release more of his tax return information is failing to spark much of a reaction. Read More

A new survey from the Vanderbilt University/YouGov Ad Rating Project shows that the latest attack ad aimed at President Obama is not working as well as previous efforts. Read More

Saturday University, designed to help adults rediscover the joy of education, will focus on the November elections during sessions Oct. 13 and 20. Read More

One of Mitt Romney’s latest campaign commercials against President Barack Obama seems to be hitting a nerve among independent voters, data from the Vanderbilt/YouGov Ad Rating Project shows. Read More

Positive ads from President Obama won't get the job done of defeating challenger Mitt Romney in the presidential race, data from the Vanderbilt/YouGov Ad Rating Project continues to suggest. Read More

Nearly a third of American voters finds a new ‘positive’ ad by President Obama contrasting his approach to the economy with that of Mitt Romney to be 'disgusting.' Read More

Voter reaction to campaign advertisements by the presidential candidates will be evaluated this fall through a partnership between Vanderbilt University and YouGov, a prominent research firm. Read More

This Week on VUCast: Hotter than hot? Using your phone to beat the heat. Campus construction: What’s new? How presidential hopeful Mitt Romney’s Mormon faith might shape Middle East policy. [vucastblurb]… Read More

As a Mormon, Mitt Romney’s religious beliefs have a basis on the American continent.  Assistant Professor of Religious History Kathleen Flake explains how that might affect the Middle East and Israel. View 2012 election expertise information for Kathleen Flake>> Visit ElectionVU to find all Vanderbilt experts on… Read More

The latest Vanderbilt poll shows Republican Mitt Romney firmly in position to win the state of Tennessee in the presidential election in November. Read More

Rick Santorum is the favored candidate in Tennessee as the state approaches its Super Tuesday primary election March 6, according to a new poll from the Center for the Study of Democratic Institutions at Vanderbilt University. Read More

New Vanderbilt research shows that though the Republican base is generally biased against Mormonism, Mitt Romney’s religion would not hurt his chances among the GOP faithful as a presidential candidate in the general election. Read More

Vanderbilt political scientist David E. Lewis says a move for authority to shrink the federal government by President Obama is an attempt to preempt Republican challenger Mitt Romney from positioning himself as the candidate associated with government efficiency. Read More