Author: Amy Wolf
Nov. 6, 2012—Vanderbilt University and the Vanderbilt Curb Creative Campus Initiative have launched a highly customizable mobile video booth designed to collect and share real-time, authentic stories and voices.
Oct. 29, 2012—Due to Hurricane Sandy, the Vanderbilt Office of Undergraduate Admissions released this message to prospective students: “The Admissions Office at Vanderbilt understands that many of you on the East Coast are being impacted by Hurricane Sandy. We understand that you may have difficulty submitting the Common Application or acquiring required documents by the Nov. 1...
Aug. 23, 2012—A conference at Owen Graduate School of Management will examine how healthcare companies will balance quality of service, operational efficiencies and cost control as millions of previously uninsured people gain greater access to the healthcare system through the Affordable Care Act.
Aug. 21, 2012—One of Mitt Romney’s latest campaign commercials against President Barack Obama seems to be hitting a nerve among independent voters, data from the Vanderbilt/YouGov Ad Rating Project shows.
Aug. 16, 2012—Setting a goal—and sticking to it—can be difficult for anyone. A new study co-authored by Vanderbilt management and sociology professor Bruce Barry examines how certain types of professionals sustain their motivation and enthusiasm over very long periods.
Aug. 6, 2012—In order to protect the investment of the corporations sponsoring the Olympic Games, the IOC has created Rule 40 which prohibits athletes from promoting non-sponsor brands while the Olympic Village is open.
Aug. 6, 2012—They’re put up on a pedestal, literally. Though Olympic athletes seem like they would be the ideal celebrity spokespersons, new Vanderbilt research shows that true marketing success lies in keeping impressions high and real information about Olympians at a minimum. “For Olympic athletes or any celebrity, ignorance is bliss,” said Steven Posavac, the E. Bronson...
Aug. 3, 2012—When it comes to using a star to endorse a product, new Vanderbilt research finds the less people know about the celebrity’s personal opinions, the better.
Jul. 5, 2012—Groundbreaking new research in the field of “evolutionary analysis in law” not only provides additional evidence that chimpanzees share the controversial human psychological trait known as the endowment effect – which in humans has implications for law – but also shows the effect can be turned on or off for single objects, depending on their immediate situational usefulness.
Vanderbilt business boot camp helps survivors of prostitution, trafficking and addiction launch new café
Jun. 7, 2012—Thistle Farms, a social enterprise run by women who have survived lives of prostitution, trafficking and addiction will be collaborating with the Vanderbilt Accelerator Summer Business Institute on its newest venture, the Thistle Stop Café.
Jun. 6, 2012—Fast-casual seafood restaurant Captain D’s is working on plans to ramp up the customer experience and they’re turning to students in the Vanderbilt Accelerator Summer Business Institute for innovative ideas.
Apr. 26, 2012—Are financial markets more volatile or more efficient today than 25 years ago?