Nov. 13, 2012—They spent a total of $1 billion on TV ads, but most were instantly forgettable—and none swayed opinion. Next time, writes John G. Geer, make the ads memorable.
Oct. 26, 2012—This Week on VUCast, Vanderbilt’s online newscast: Why one Vandy professor says pawn shops are a better economic move than you realize. Which gives a bigger political punch to undecided voters—the debates or negative ads? Go behind closed “Dores” to see what game day is really like.
Oct. 26, 2012—Negative advertising may be obligatory in the presidential campaign, but it doesn't seem to be paying off this time around when it comes to changing voter's minds. “It looks like we are way past much bang for the buck with these ads,” said John Geer of Vanderbilt University.
Oct. 10, 2012—Despite Mitt Romney’s dominant performance in the first presidential debate, President Obama’s favorability rating has been hovering around 50 percent, not enough deterioration to turn the election around for the challenger.
Sep. 26, 2012—There now is only a small and ever dwindling chance that the remaining undecided voters might influence the outcome of the presidential election, said a Vanderbilt University political scientist.
Sep. 20, 2012—The video of Mitt Romney dismissing 47 percent of Americans as unreachable by Republicans had little effect on swing voters who will probably decide the Nov. 4 election.
Sep. 13, 2012—A new survey from the Vanderbilt University/YouGov Ad Rating Project shows that the latest attack ad aimed at President Obama is not working as well as previous efforts.
Sep. 13, 2012—Saturday University, designed to help adults rediscover the joy of education, will focus on the November elections during sessions Oct. 13 and 20.
Aug. 21, 2012—One of Mitt Romney’s latest campaign commercials against President Barack Obama seems to be hitting a nerve among independent voters, data from the Vanderbilt/YouGov Ad Rating Project shows.