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Mitt Romney

Daily Beast: Were the Romney and Obama TV ads a total waste?

Nov. 13, 2012—They spent a total of $1 billion on TV ads, but most were instantly forgettable—and none swayed opinion. Next time, writes John G. Geer, make the ads memorable.

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VUCast: Pawn Stars

Oct. 26, 2012—This Week on VUCast, Vanderbilt’s online newscast: Why one Vandy professor says pawn shops are a better economic move than you realize. Which gives a bigger political punch to undecided voters—the debates or negative ads? Go behind closed “Dores” to see what game day is really like.

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Obama/Romney negative ads continue to strike out: Vanderbilt/YouGov surveys

Oct. 26, 2012—Negative advertising may be obligatory in the presidential campaign, but it doesn't seem to be paying off this time around when it comes to changing voter's minds. “It looks like we are way past much bang for the buck with these ads,” said John Geer of Vanderbilt University.

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Democrats dig Big Bird; Republicans not so much

Oct. 12, 2012—At the moment, Republicans and Democrats can’t even agree on the appeal of a giant yellow Muppet. Democrats gave Big Bird a favorable rating by an 85 percent margin. Only 55 percent of Republicans held that view.

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One dominant debate not enough to put Romney over: Vanderbilt/YouGov

Oct. 10, 2012—Despite Mitt Romney’s dominant performance in the first presidential debate, President Obama’s favorability rating has been hovering around 50 percent, not enough deterioration to turn the election around for the challenger.

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Dwindling undecided voters have lost much of their power

Sep. 26, 2012—There now is only a small and ever dwindling chance that the remaining undecided voters might influence the outcome of the presidential election, said a Vanderbilt University political scientist.

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Romney not hurt much in aftermath of ’47 percent’ clip: Vanderbilt survey

Sep. 20, 2012—The video of Mitt Romney dismissing 47 percent of Americans as unreachable by Republicans had little effect on swing voters who will probably decide the Nov. 4 election.

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New Obama attack ad fails to make impact

Sep. 18, 2012—A new attack ad that chides Mitt Romney for refusing to release more of his tax return information is failing to spark much of a reaction.

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Romney appears to be losing traction with swing voters: Vanderbilt survey

Sep. 13, 2012—A new survey from the Vanderbilt University/YouGov Ad Rating Project shows that the latest attack ad aimed at President Obama is not working as well as previous efforts.

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Decode the election at Vanderbilt’s Saturday University

Sep. 13, 2012—Saturday University, designed to help adults rediscover the joy of education, will focus on the November elections during sessions Oct. 13 and 20.

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Anti-Obama attack ad finally earns Romney points among independent voters

Aug. 21, 2012—One of Mitt Romney’s latest campaign commercials against President Barack Obama seems to be hitting a nerve among independent voters, data from the Vanderbilt/YouGov Ad Rating Project shows.

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Negative ad proves more effective for Obama

Aug. 7, 2012—Positive ads from President Obama won't get the job done of defeating challenger Mitt Romney in the presidential race, data from the Vanderbilt/YouGov Ad Rating Project continues to suggest.

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