Owen Graduate School Of Management

Making an accusation about unethical business practices undermines trust in the accused and enhances trust in the accuser, but only if the accusation is made in good faith, according to new research led by Vanderbilt business professor Jessica Kennedy. Read More

We’re more likely to overeat when we only have a little bit of food left over, and we justify it by convincing ourselves it’s not as unhealthy as it is, according to new research by marketing professor Kelly Haws. Read More

[vustarinfo] Kelly Goldsmith, associate professor of marketing at Vanderbilt’s Owen Graduate School of Management, is available to discuss shopping behavior on Black Friday and Cyber Monday. She studies how the perception of scarcity drives consumer behavior. Reminders of scarcity prompt consumers… Read More

Kejia Hu has developed an improved method for forecasting the lifecycle of novel tech products that incorporates historical sales data from similar products with business insights to estimate demand. Read More

Labor unions help working mothers take better advantage of their maternity leave benefits but could do more to mitigate the wage penalties that women experience following maternity leave. Read More

Temporary political uncertainty, such as a gubernatorial election, influences the frequency and types of disclosures managers make about their business activities, according to new research by Owen finance professor Josh White. Read More

Online reviews that tell a story are more persuasive than those that don't, according to Owen marketing professor Jennifer Edson Escalas. Read More

Vanderbilt researchers examine what happens when store brands in one category of goods, like soup, creates demands in another category, like canned vegetables. Read More

When consumers contemplate violating a personal goal (i.e., cheating on a diet, overspending on a budget), they often seek to make the most of that violation by choosing the most extreme option, according to new research from Kelly Goldsmith. Read More

New research from Vanderbilt University Marketing Professor Kelly Haws explains how “caretaker” and “breadwinner” roles affect consumer decision-making. Read More

The Vanderbilt Alumni Association Board announces its 2018 alumni award recipients. Read More

New research from Vanderbilt University finds that consumers lose sight of caloric intake when they think they’re eating healthy foods. Read More

Organizational reliability expert Rangaraj Ramanujam co-edited a new book consolidating 30 years of top research into what makes high-stakes organizations work. Read More

This year's Winter Olympics is shaping up to be the feel-good story that U.S. audiences are eager for amid an era of fractious politics, according to a Vanderbilt marketing professor. Read More

Marketers want to motivate consumers to act in their own self-interest, but they may be encouraging negative behavior such as theft or illegal returns, according to new Vanderbilt research. Read More

Michael Quaranta (Photo copyright Mehosh Photography) Touring Nashville’s Standard Candy Co., famous for its century-old Goo Goo Cluster candy bar, a pair of Owen Graduate School of Management classmates had an oddball bolt of inspiration. “Wouldn’t it be great to have something similar for dogs?” recalls Craig O’Sullivan. Read More

Photo by Joe Howell When Mary Cohron, EMBA’88, received her degree from Owen Graduate School of Management, she was one of only eight women in her class of about 50. “Back in 1988 there weren’t that many women in top-tier business schools, and Vanderbilt took a chance on… Read More

Teams having more experience with a prior practice learn new tasks quickly, though their performance lags behind less-seasoned counterparts immediately after a new practice is implemented. Read More

When employees are guided by the pursuit of gains and advancement, they can view pay disparities as fair, according to new research by Tae-Youn Park of Vanderbilt’s Owen Graduate School of Management. Read More

Minneapolis may surprise you. Sixteen Fortune 500 companies call the area home. The economy is diverse and strong. Housing is affordable. The population skews younger than the U.S. average. Then there’s the beautiful lakes—more than a dozen inside city limits—and the top-rated parks system. Three major-league teams. It’s second only… Read More