Owen Graduate School Of Management
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The Next Chapter
The Yellow Ribbon Program is helping veterans and their family members pursue education (Joe Howell/Vanderbilt) For Erin Gardiner, the decision to pursue a career in medicine was forged on the battlefield. As the executive officer for an Army surgical team stationed in Seoul, South Korea, Gardiner worked with an… Read MoreNov 1, 2011
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Why customer loyalty doesn’t always pay
New research by Vanderbilt Owen Graduate School of Management professor Bruce Cooil and his coauthors finds that for all the attention companies pay to achieving high satisfaction levels among their customers, what matters most is how well a company ranks in comparison to rivals. No matter how much a customer likes a company or product, if they don’t like it more than the competition, they don’t always put their money where their mouth is. Read MoreOct 17, 2011
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Professor struck by car ignites pedestrian safety measures
New crosswalk signage is popping up around campus, thanks to some concerned individuals. (Steve Green/Vanderbilt University) Last December, Malcolm Getz was standing at the corner of 21st Avenue and Grand, facing the Mellow Mushroom restaurant. When the light changed and the crosswalk signal indicated it was safe… Read MoreOct 10, 2011
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Marketing radically new products requires a dose of familiarity
Consumers adopt innovation only when the costs—and risks—are low, says Vanderbilt marketing professor Steve Hoeffler. Read MoreOct 4, 2011
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Nancy-Ann DeParle, President Obama’s deputy chief of staff, to address health care conference
Nancy-Ann DeParle, current deputy chief of staff to President Obama and former director of the White House Office of Health Reform, and Todd Park, chief technology officer in the Department of Health and Human Services, are among the speakers at the fourth annual Nashville Health Care Conference and Career Fair. Read MoreOct 4, 2011
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New Faculty 2011-12
A complete list of new faculty for the 2011-12 academic year Blair School of Music Dikeman Philip Dikeman, associate professor of flute B.M., Oberlin… Read MoreOct 3, 2011
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Boost your career: Vanderbilt hosts executive programs open house
An open house will take place Saturday, Oct. 1, at the Owen Graduate School of Management to offer prospective students the opportunity to learn about degree and non-degree programs for working professionals. Read MoreSep 13, 2011
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Printing plates from historic Wall Street Journal on display
Image courtesy of Bill Christie It was amazing that the Sept. 12, 2001, edition of The Wall Street Journal was published at all. With its newsroom and corporate headquarters located directly across the street from the devastated World Trade Center, the newspaper’s staff was evacuated from their offices after… Read MoreSep 9, 2011
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Vanderbilt launches new accounting program focused on valuation
The Vanderbilt Owen Graduate School of Management has launched a new master of accountancy program that focuses on preparing students for a highly sought-after career in valuation services for an international public accounting firm. The MAcc Valuation program is currently recruiting students to join the first class starting in August of 2012. Read MoreAug 31, 2011
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Dean Jim Bradford reports from Greece
Jim Bradford (Vanderbilt) Jim Bradford, dean of the Owen Graduate School of Management, is traveling through Athens this week, where he witnessed firsthand the rioting that’s taken place around Parliament over the last… Read MoreJun 29, 2011
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Nashville Predators hope college students can stir up fan frenzy
As the Nashville Predators look to capitalize on their recent success, establishing a comprehensive grassroots marketing plan is a priority. To assist in the creation of this critical portion of the team’s marketing plan, the Preds are teaming up with the students from the Vanderbilt Accelerator Summer Business Institute to explore the keys to effectively attract and convert new fans through creative, community-centric initiatives. Read MoreJun 21, 2011
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Sweet taste of success
Now Yazoo is turning to students from the Vanderbilt Accelerator Summer Business Institute to explore what is driving Yazoo's grown and whether Yazoo should expand. Read MoreJun 14, 2011
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Engineering undergrads and Owen MBA students help those at the bottom of the financial pyramid
Sometimes business mixed with compassion can help those who need help the most. See what a group of Vanderbilt engineering undergrads and Vanderbilt Owen Graduate School of Management MBA students built to help those at the bottom of the financial pyramid. Read MoreJun 13, 2011
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Between Two Worlds
Cristiana Grigore is Roma, a member of the largest ethnic minority in Europe. Over the course of her journey from her native Romania to Peabody College at Vanderbilt, she has become an ambassador for her people, an advocate for social inclusion, and is striving to make a difference at the international level. Read MoreJun 2, 2011
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Theory into practice
Market impact. It is part of the very fiber of the Owen Graduate School of Management’s finance department. Members of the school’s finance faculty are not only contributing to the industry’s intellectual underpinnings and analytical tools but also training students who, as Vanderbilt alumni, are putting theory into practice worldwide. Read MoreMay 23, 2011
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Vanderbilt’s Executive MBA program awards full tuition to Dispensary of Hope’s Julie Chupp
Julie Chupp, director of site development for Dispensary of Hope, a Nashville-based non-profit that provides medications to those in need, has been named this year’s recipient of a full-tuition sponsorship to the Vanderbilt Owen Graduate School of Management’s Executive MBA program. The Owen School funds the award, which covers the full cost of the two-year tuition, and selects the winner in partnership with the Nashville Center for Nonprofit Management. Read MoreMay 23, 2011
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Vanderbilt professor named Securities and Exchange Commission’s chief economist
Vanderbilt finance professor Craig M. Lewis has been named as the new director of the SEC's Division of Risk, Strategy, and Financial Innovation and chief economist of the SEC. Read MoreMay 20, 2011
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Why VW scored at the Super Bowl
The reason Volkswagen’s Star Wars-themed Super Bowl ad featuring a lovable little Darth Vader worked so well may lie in its narrative complexity, says Vanderbilt marketing professor Jennifer Escalas. Read MoreMay 18, 2011
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Vanderbilt University honors top students during Commencement
Chancellor Nicholas S. Zeppos presented the Founder’s Medals to the top scholars from Vanderbilt University’s undergraduate and professional schools during Commencement on Friday, May 13. Read MoreMay 13, 2011