The Vanderbilt/YouGov Ad Rating Project

They spent a total of $1 billion on TV ads, but most were instantly forgettable—and none swayed opinion. Next time, writes John G. Geer, make the ads memorable. Read More

Negative advertising may be obligatory in the presidential campaign, but it doesn't seem to be paying off this time around when it comes to changing voter's minds. “It looks like we are way past much bang for the buck with these ads,” said John Geer of Vanderbilt University. Read More

Despite Mitt Romney’s dominant performance in the first presidential debate, President Obama’s favorability rating has been hovering around 50 percent, not enough deterioration to turn the election around for the challenger. Read More

This Week on VUCast, Vanderbilt’s online newscast: Why our obsession with stock prices is killing U.S. companies. How powerful is the shrinking undecided voter? Vanderbilt takes you from farm to fork [vucastblurb]… Read More

Mitt Romney can still win the presidential election if he can convince Americans he has the best plan to reinvigorate the economy, according to analysis by Vanderbilt professor John Geer of two new ads released by Romney’s campaign. Read More

There now is only a small and ever dwindling chance that the remaining undecided voters might influence the outcome of the presidential election, said a Vanderbilt University political scientist. Read More

A new attack ad that chides Mitt Romney for refusing to release more of his tax return information is failing to spark much of a reaction. Read More

A new survey from the Vanderbilt University/YouGov Ad Rating Project shows that the latest attack ad aimed at President Obama is not working as well as previous efforts. Read More

The latest political ad to be rated by the Vanderbilt/YouGov Ad Rating Project shows former president Bill Clinton doing a better job of rallying Democratic voters to re-elect President Obama than the president himself. Read More

One of Mitt Romney’s latest campaign commercials against President Barack Obama seems to be hitting a nerve among independent voters, data from the Vanderbilt/YouGov Ad Rating Project shows. Read More

This Week on VUCast, Vanderbilt’s online newscast: Vanderbilt goes “through the wormhole” How voters are getting their say on political attack ads From the desert to the dugout… Who ya with? [vucastblurb]… Read More

Positive ads from President Obama won't get the job done of defeating challenger Mitt Romney in the presidential race, data from the Vanderbilt/YouGov Ad Rating Project continues to suggest. Read More

Nearly a third of American voters finds a new ‘positive’ ad by President Obama contrasting his approach to the economy with that of Mitt Romney to be 'disgusting.' Read More