Owen Graduate School Of Management
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Business-driven
Nelson Andrews III, BA’89, EMBA’95, grew up around the automobile business, but he didn’t see himself making it his career. Read MoreJul 10, 2013
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Co-creating TV’s hit show “Nashville” is just part of Steve Buchanan’s lifework
The man the crowd knows as Deacon from the popular television show Nashville takes the stage at the Grand Ole Opry to screams of recognition. He starts with a sensitive ballad, and women of all ages stream past the lip of the stage and take his photo before being urged by ushers… Read MoreJun 28, 2013
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Tim Murray, EMBA’03, leads Aluminium Bahrain, one of the world’s top 10 aluminium producers
You never know where a blind ad will lead you. It led Tim Murray from Knoxville, Tenn., to the Kingdom of Bahrain in the Middle East. Murray is CEO of Aluminium Bahrain (Alba), one of the world’s top 10 aluminium producers. He joined Alba in 2007 as general manager of finance after… Read MoreJun 27, 2013
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Nissan and Vanderbilt Accelerator Summer Business Institute partner to rev up the social media experience
Nissan is teaming up with the Vanderbilt Accelerator Summer Business Institute improve the online customer experience by creating innovative ways Nissan can optimize social media. Read MoreJun 14, 2013
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Vanderbilt Accelerator Summer Business Institute teams up with Warner Music Nashville
Vanderbilt Accelerator Summer Business Institute has teamed up with Warner Music Nashville for a project in its intense month-long business boot camp run by the Vanderbilt Owen Graduate School of Management. In the program, college students and recent graduates from across the country are immersed in a competitive… Read MoreJun 13, 2013
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VUCast: Why Tim McGraw and Taylor Swift put Vanderbilt in their newest music video
In this week’s VUCast: See a student invention to save babies from hot cars. Why Nashville stars Tim McGraw & Taylor Swift put Vanderbilt in their latest video. How you could win $10,000 in a new Vandy app contest. All this and more in this week’s VUCast,… Read MoreMay 28, 2013
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Consumer taste for high altitude beans shifts opportunity to small farmers
Economic prospects improved for small mountain farmers in Guatemala when consumers developed a taste for coffee brewed with beans grown at high altitude, according to a new study from the Vanderbilt Institute for Coffee Studies. Read MoreApr 29, 2013
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VUCast Newscast: How Opportunity Vanderbilt helps so many students afford college. Take a virtual visit of campus! Vandy goes Potter!
This week on Vanderbilt's online newscast: Learn how Opportunity Vanderbilt is helping many students afford college; tour campus from your computer; and Expecto Patronum! - Vandy goes Potter. Read MoreMar 15, 2013
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Vanderbilt Business: Q&A with financial markets expert Hans Stoll
In May 2012 Vanderbilt’s Financial Markets Research Center hosted its 25th annual spring conference. In honor of the anniversary, Professor Hans Stoll shared some thoughts with Vanderbilt Business about the FMRC’s past quarter century and where it goes from here. Read MoreFeb 11, 2013
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Gigi Lazenby, BA’67, MBA’73, founder of her own oil and gas production company, Bretagne LLC
A photograph of a smiling young man standing beside a gas pump at a Spur Gas station in Henderson, Ky., sits in the offices of Gigi Lazenby, BA’67, MBA’73. The year was 1931 and the young man—her father, Paul Banks Jr.—would eventually work his way to President of that same… Read MoreFeb 8, 2013
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Plugging In — Owen’s growing presence in the energy business
A photograph of a smiling young man standing beside a gas pump at a Spur Gas station in Henderson, Ky., sits in the offices of Gigi Lazenby, BA’67, MBA’73. The year was 1931 and the young man—her father, Paul Banks Jr.—would eventually work his way to President of that same… Read MoreDec 10, 2012
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Holiday sale backlash: Do consumers think cheap prices mean cheap products?
Vanderbilt research looks at how consumers value products based on price and popularity. Read MoreNov 15, 2012
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Owen’s Little Book of Big Impact
Faculty members of Vanderbilt’s Owen Graduate School of Management conduct research across a broad range of disciplines, from finance and economics to consumer behavior and negotiation strategies. Their work has a solid footing in traditional academic theory, but much of it also seeks to make an impact on… Read MoreOct 22, 2012
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The Tennessean: Vanderbilt innovation guru joins online learning revolution
David Owens, professor of the practice of management and innovation at Owen Graduate School of Management, will teach a strategic innovation course as part of Vanderbilt’s first online Coursera offerings. Read MoreOct 22, 2012
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Get motivated and stay motivated: Eight keys for pursuing long-term goals
Setting a goal—and sticking to it—can be difficult for anyone. A new study co-authored by Vanderbilt management and sociology professor Bruce Barry examines how certain types of professionals sustain their motivation and enthusiasm over very long periods. Read MoreAug 16, 2012
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International Olympic Committee’s Rule 40 dims spotlight on smaller brands
In order to protect the investment of the corporations sponsoring the Olympic Games, the IOC has created Rule 40 which prohibits athletes from promoting non-sponsor brands while the Olympic Village is open. Read MoreAug 6, 2012
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Celebrity endorsements: the more we know, the less we like
When it comes to using a star to endorse a product, new Vanderbilt research finds the less people know about the celebrity’s personal opinions, the better. Read MoreAug 3, 2012
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Linus Hall, EMBA’00, taps into the craft brewing market at Yazoo
Running a craft brewery requires a personal touch, but few pour themselves into the job like Linus Hall. His Nashville-based Yazoo Brewing Co., which has expanded its reach across the Southeast since opening in 2003, is as much a testament to his handcrafted approach to beer making as it is… Read MoreJul 3, 2012
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Vanderbilt business boot camp helps survivors of prostitution, trafficking and addiction launch new café
Thistle Farms, a social enterprise run by women who have survived lives of prostitution, trafficking and addiction will be collaborating with the Vanderbilt Accelerator Summer Business Institute on its newest venture, the Thistle Stop Café. Read MoreJun 7, 2012
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Vanderbilt Accelerator and Captain D’s look for the perfect hook
Fast-casual seafood restaurant Captain D’s is working on plans to ramp up the customer experience and they’re turning to students in the Vanderbilt Accelerator Summer Business Institute for innovative ideas. Read MoreJun 6, 2012