Amy Wolf

Setting a goal—and sticking to it—can be difficult for anyone. A new study co-authored by Vanderbilt management and sociology professor Bruce Barry examines how certain types of professionals sustain their motivation and enthusiasm over very long periods. Read More

In order to protect the investment of the corporations sponsoring the Olympic Games, the IOC has created Rule 40 which prohibits athletes from promoting non-sponsor brands while the Olympic Village is open. Read More

They’re put up on a pedestal, literally. Though Olympic athletes seem like they would be the ideal celebrity spokespersons, new Vanderbilt research shows that true marketing success lies in keeping impressions high and real information about Olympians at a minimum. “For Olympic athletes or any celebrity, ignorance is bliss,” said… Read More

When it comes to using a star to endorse a product, new Vanderbilt research finds the less people know about the celebrity’s personal opinions, the better. Read More

Groundbreaking new research in the field of “evolutionary analysis in law” not only provides additional evidence that chimpanzees share the controversial human psychological trait known as the endowment effect – which in humans has implications for law – but also shows the effect can be turned on or off for single objects, depending on their immediate situational usefulness. Read More

Thistle Farms, a social enterprise run by women who have survived lives of prostitution, trafficking and addiction will be collaborating with the Vanderbilt Accelerator Summer Business Institute on its newest venture, the Thistle Stop Café. Read More

Fast-casual seafood restaurant Captain D’s is working on plans to ramp up the customer experience and they’re turning to students in the Vanderbilt Accelerator Summer Business Institute for innovative ideas. Read More

Are financial markets more volatile or more efficient today than 25 years ago? Read More

The Tennessee state Senate has made a significant move toward reforming the way the state selects and retains judges, said a professor at Vanderbilt University Law School who had advocated such change. Read More

It started out as a class project. Now Vanderbilt senior Trevor Burbank is running a social enterprise business called Teach Twice–with storytelling at its core. Learn more about Teach Twice on http://vanderbilt.edu search Teach Twice or at http://www.teachtwice.org. [vucastblurb]… Read More

Of all the issues being debated by politicians, lawmakers and voters, funding health care may be the issue on which no one can agree. Read More

Blair School of Music senior Ryan Korell (left) has written the original musical "Grounded," which Vanderbilt students will perform at Sarratt Cinema March 30. (image by Mike Todd/Vanderbilt) Once you see the original musical Grounded, you’ll never think the same way about a layover at the airport. On… Read More

An incredibly powerful poetry competition called “Louder than a Bomb” is changing the lives of teens across the country. One of the competition’s most successful poets is now a student at Vanderbilt. He’s also the star of a new critically acclaimed documentary. Meet Nate Marshall. Read More

A Japanese hedge fund company some are calling the Japanese “Bernard Madoff” seems to be reaffirming the maxim that if returns are too good to be true, there probably is something wrong. Read More

Laffer sees a fundamentally backwards system in the United States that imposes taxes on things people want more of, income and jobs. At the same time, the U.S. allows something we want less of—carbon dioxide pollution—to be emitted without penalty. Read More

Daniel Sharfstein (Anne Rayner/Vanderbilt) Daniel J. Sharfstein, associate professor of law, will read from and discuss his book The Invisible Line: Three American Families and the Secret Journey From Black to White, now out in paperback. The event is scheduled for 6:30 p.m. Tuesday,… Read More

Marketing narratives are more likely to trigger a positive response when following the storyline requires some mental work, according to recent research by Jennifer Escalas and Jesper Nielsen and published in the Journal of Consumer Psychology. Read More

A group of undergrads are ready to take on chef masters in a food battle Iron Chef style! Come inside the Ingram Commons to see first year students battle it out with Vanderbilt dining’s best!… Read More

Learn about an unusual research lab on Vanderbilt’s campus which employs almost entirely undergraduate students. Read more: Biology Lab Utilizes Undergraduate Research to Study Protein Diseases   Produced by Vanderbilt student Harrison Dreves. Read More

Meet the soft-spoken member of the Vanderbilt a cappella group The Melodores who has taken on celebrity status at Vanderbilt for his remix of a popular Wiz Khalifa song into a Vanderbilt anthem. Get ready to have Nick Wells’ contagious hip hop remix “Black and Gold” running through your head… Read More