Amy Wolf
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Get motivated and stay motivated: Eight keys for pursuing long-term goals
Setting a goal—and sticking to it—can be difficult for anyone. A new study co-authored by Vanderbilt management and sociology professor Bruce Barry examines how certain types of professionals sustain their motivation and enthusiasm over very long periods. Read MoreAug 16, 2012
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International Olympic Committee’s Rule 40 dims spotlight on smaller brands
In order to protect the investment of the corporations sponsoring the Olympic Games, the IOC has created Rule 40 which prohibits athletes from promoting non-sponsor brands while the Olympic Village is open. Read MoreAug 6, 2012
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Olympians and endorsements: The less we know, the more athletes sell
They’re put up on a pedestal, literally. Though Olympic athletes seem like they would be the ideal celebrity spokespersons, new Vanderbilt research shows that true marketing success lies in keeping impressions high and real information about Olympians at a minimum. “For Olympic athletes or any celebrity, ignorance is bliss,” said… Read MoreAug 6, 2012
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Celebrity endorsements: the more we know, the less we like
When it comes to using a star to endorse a product, new Vanderbilt research finds the less people know about the celebrity’s personal opinions, the better. Read MoreAug 3, 2012
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Evolutionary perspective illuminates controversial economic theory
Groundbreaking new research in the field of “evolutionary analysis in law” not only provides additional evidence that chimpanzees share the controversial human psychological trait known as the endowment effect – which in humans has implications for law – but also shows the effect can be turned on or off for single objects, depending on their immediate situational usefulness. Read MoreJul 5, 2012
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Vanderbilt business boot camp helps survivors of prostitution, trafficking and addiction launch new café
Thistle Farms, a social enterprise run by women who have survived lives of prostitution, trafficking and addiction will be collaborating with the Vanderbilt Accelerator Summer Business Institute on its newest venture, the Thistle Stop Café. Read MoreJun 7, 2012
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Vanderbilt Accelerator and Captain D’s look for the perfect hook
Fast-casual seafood restaurant Captain D’s is working on plans to ramp up the customer experience and they’re turning to students in the Vanderbilt Accelerator Summer Business Institute for innovative ideas. Read MoreJun 6, 2012
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Donald Kohn and other economic leaders to speak at Vanderbilt
Are financial markets more volatile or more efficient today than 25 years ago? Read MoreApr 26, 2012
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Tennessee Senate takes good first step in reforming judicial retention system: Vanderbilt expert
The Tennessee state Senate has made a significant move toward reforming the way the state selects and retains judges, said a professor at Vanderbilt University Law School who had advocated such change. Read MoreApr 24, 2012
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Teach Twice
It started out as a class project. Now Vanderbilt senior Trevor Burbank is running a social enterprise business called Teach Twice–with storytelling at its core. Learn more about Teach Twice on http://vanderbilt.edu search Teach Twice or at http://www.teachtwice.org. [vucastblurb]… Read MoreApr 17, 2012
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Political divide: Why health care is the issue on which Americans may never agree
Of all the issues being debated by politicians, lawmakers and voters, funding health care may be the issue on which no one can agree. Read MoreApr 10, 2012
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Students to stage original musical at Sarratt
Blair School of Music senior Ryan Korell (left) has written the original musical "Grounded," which Vanderbilt students will perform at Sarratt Cinema March 30. (image by Mike Todd/Vanderbilt) Once you see the original musical Grounded, you’ll never think the same way about a layover at the airport. On… Read MoreMar 26, 2012
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How the Louder Than a Bomb poetry slam changed a Vanderbilt student’s life
An incredibly powerful poetry competition called “Louder than a Bomb” is changing the lives of teens across the country. One of the competition’s most successful poets is now a student at Vanderbilt. He’s also the star of a new critically acclaimed documentary. Meet Nate Marshall. Read MoreMar 12, 2012
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Vanderbilt expert: Don’t ignore warning signs of hedge-fund fraud
A Japanese hedge fund company some are calling the Japanese “Bernard Madoff” seems to be reaffirming the maxim that if returns are too good to be true, there probably is something wrong. Read MoreFeb 28, 2012
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Economist Arthur Laffer proposes taxing pollution instead of income
Laffer sees a fundamentally backwards system in the United States that imposes taxes on things people want more of, income and jobs. At the same time, the U.S. allows something we want less of—carbon dioxide pollution—to be emitted without penalty. Read MoreFeb 20, 2012
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Sharfstein to read from ‘The Invisible Line’ Feb. 7
Daniel Sharfstein (Anne Rayner/Vanderbilt) Daniel J. Sharfstein, associate professor of law, will read from and discuss his book The Invisible Line: Three American Families and the Secret Journey From Black to White, now out in paperback. The event is scheduled for 6:30 p.m. Tuesday,… Read MoreJan 31, 2012
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For a winning ad at the Super Bowl: Less shock and more sophisticated storyline
Marketing narratives are more likely to trigger a positive response when following the storyline requires some mental work, according to recent research by Jennifer Escalas and Jesper Nielsen and published in the Journal of Consumer Psychology. Read MoreJan 30, 2012
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Iron Chef: Ingram Commons
A group of undergrads are ready to take on chef masters in a food battle Iron Chef style! Come inside the Ingram Commons to see first year students battle it out with Vanderbilt dining’s best!… Read MoreDec 13, 2011
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Undergraduate students conduct research in the Stubbs Lab
Learn about an unusual research lab on Vanderbilt’s campus which employs almost entirely undergraduate students. Read more: Biology Lab Utilizes Undergraduate Research to Study Protein Diseases Produced by Vanderbilt student Harrison Dreves. Read MoreDec 13, 2011
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Black and Gold
Meet the soft-spoken member of the Vanderbilt a cappella group The Melodores who has taken on celebrity status at Vanderbilt for his remix of a popular Wiz Khalifa song into a Vanderbilt anthem. Get ready to have Nick Wells’ contagious hip hop remix “Black and Gold” running through your head… Read MoreDec 13, 2011