YouGov
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Dwindling undecided voters have lost much of their power
There now is only a small and ever dwindling chance that the remaining undecided voters might influence the outcome of the presidential election, said a Vanderbilt University political scientist. Read MoreSep 26, 2012
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Romney not hurt much in aftermath of ’47 percent’ clip: Vanderbilt survey
The video of Mitt Romney dismissing 47 percent of Americans as unreachable by Republicans had little effect on swing voters who will probably decide the Nov. 4 election. Read MoreSep 20, 2012
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Bill Clinton better at rallying the Democratic base than Obama: study
The latest political ad to be rated by the Vanderbilt/YouGov Ad Rating Project shows former president Bill Clinton doing a better job of rallying Democratic voters to re-elect President Obama than the president himself. Read MoreAug 28, 2012
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Anti-Obama attack ad finally earns Romney points among independent voters
One of Mitt Romney’s latest campaign commercials against President Barack Obama seems to be hitting a nerve among independent voters, data from the Vanderbilt/YouGov Ad Rating Project shows. Read MoreAug 21, 2012
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Negative ad proves more effective for Obama
Positive ads from President Obama won't get the job done of defeating challenger Mitt Romney in the presidential race, data from the Vanderbilt/YouGov Ad Rating Project continues to suggest. Read MoreAug 7, 2012
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Vanderbilt and YouGov team up to survey reactions to campaign ads
Voter reaction to campaign advertisements by the presidential candidates will be evaluated this fall through a partnership between Vanderbilt University and YouGov, a prominent research firm. Read MoreJul 23, 2012