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Steve Posavac Archives

No place like home: Anxious adults drawn to ads that feature home concepts

Jun. 13, 2017—Research by Steve Posavac, E. Bronson Ingram Professor of Marketing at Vanderbilt’s Owen Graduate School of Management, uncovers another consequence of anxiety symptoms: susceptibility to certain ads.

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Law, Business and Politics myVU myVU News releases Research


TIPSHEET: Vanderbilt experts available to discuss holiday marketing, retail and IT security trends

Dec. 7, 2015—Vanderbilt experts are available to discuss holiday marketing, retail and IT security trends.

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Vanderbilt launches new master of marketing degree program

Nov. 16, 2015—A new one-year program helps students develop skills in areas such as digital marketing and consumer analytics.

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Study: Consumers will covet control after terrorism strikes

Sep. 10, 2015—If terror strikes increase in the United States, some consumers will keep buying as they always have, but others will withdraw from certain markets to minimize their risk. “The key issue we’ve identified is, ‘Do you feel like you can control the odds of becoming a victim, should a terrorist attack occur?’” said Steven S. Posavac.

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Law, Business and Politics Research


Super Bowl advertising: Vanderbilt marketing experts available

Jan. 29, 2015—Everyone knows that the second biggest competition on Super Bowl Sunday is the battle over advertising. Vanderbilt Owen Graduate School of Management experts are available to talk about trends in Super Bowl advertising.

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The evolution of Super Bowl advertising: Vanderbilt marketing experts available

Jan. 22, 2013—Everyone knows that the second biggest competition on Super Bowl Sunday is the battle over advertising. Vanderbilt Owen Graduate School of Management experts are available to talk about trends in Super Bowl advertising.

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Law, Business and Politics releases Research


Search committee for next Owen School dean announced

Jan. 9, 2013—Vanderbilt Law School Dean Chris Guthrie will lead the search committee to find the next dean of the Owen Graduate School of Management.

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myVU myVU News


Holiday sale backlash: Do consumers think cheap prices mean cheap products?

Nov. 15, 2012—Vanderbilt research looks at how consumers value products based on price and popularity.

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Law, Business and Politics releases Research


VUCast: Star Power?

Aug. 31, 2012—This Week on VUCast, Vanderbilt’s online newscast: Star Power? Why ignorance is bliss when it comes to a star’s selling power. Football Fan Frenzy! We’re anchoring down with the Dores! VUCast takes you to the field Space Odyssey– How you can go on a space odyssey of your own!

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Celebrity endorsements: the more we know, the less we like

Aug. 3, 2012—When it comes to using a star to endorse a product, new Vanderbilt research finds the less people know about the celebrity’s personal opinions, the better.

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Law, Business and Politics Research