Steve Posavac Archives
Jun. 13, 2017—Research by Steve Posavac, E. Bronson Ingram Professor of Marketing at Vanderbilt’s Owen Graduate School of Management, uncovers another consequence of anxiety symptoms: susceptibility to certain ads.
Dec. 7, 2015—Vanderbilt experts are available to discuss holiday marketing, retail and IT security trends.
Sep. 10, 2015—If terror strikes increase in the United States, some consumers will keep buying as they always have, but others will withdraw from certain markets to minimize their risk. “The key issue we’ve identified is, ‘Do you feel like you can control the odds of becoming a victim, should a terrorist attack occur?’” said Steven S. Posavac.
Jan. 29, 2015—Everyone knows that the second biggest competition on Super Bowl Sunday is the battle over advertising. Vanderbilt Owen Graduate School of Management experts are available to talk about trends in Super Bowl advertising.
Jan. 22, 2013—Everyone knows that the second biggest competition on Super Bowl Sunday is the battle over advertising. Vanderbilt Owen Graduate School of Management experts are available to talk about trends in Super Bowl advertising.
Jan. 9, 2013—Vanderbilt Law School Dean Chris Guthrie will lead the search committee to find the next dean of the Owen Graduate School of Management.
Nov. 15, 2012—Vanderbilt research looks at how consumers value products based on price and popularity.
Aug. 31, 2012—This Week on VUCast, Vanderbilt’s online newscast: Star Power? Why ignorance is bliss when it comes to a star’s selling power. Football Fan Frenzy! We’re anchoring down with the Dores! VUCast takes you to the field Space Odyssey– How you can go on a space odyssey of your own!
Aug. 3, 2012—When it comes to using a star to endorse a product, new Vanderbilt research finds the less people know about the celebrity’s personal opinions, the better.