Nov. 27, 2018—We’re more likely to overeat when we only have a little bit of food left over, and we justify it by convincing ourselves it’s not as unhealthy as it is, according to new research by marketing professor Kelly Haws.
Sep. 18, 2018—Eight Vanderbilt professors who are the university’s newest endowed chair holders were celebrated during a ceremony on Monday at the Student Life Center attended by their colleagues, family members and donors.
Jun. 6, 2018—New research from Vanderbilt University Marketing Professor Kelly Haws explains how “caretaker” and “breadwinner” roles affect consumer decision-making.
May. 18, 2018—New research from Vanderbilt University finds that consumers lose sight of caloric intake when they think they’re eating healthy foods.
Apr. 7, 2017—Everyone has experienced the unpleasant shock of a high price tag before buying something. But it turns out that price can have an impact on consumer perceptions even after a purchase is made.
Dec. 1, 2016—The idea that healthy foods are universally more expensive drives consumer choices to a degree that it shouldn’t, according to a new Vanderbilt study.
Feb. 9, 2016—The perception of a good deal can lead consumers down an unhealthy path, according to a study from a Vanderbilt business school professor.
Dec. 7, 2015—Vanderbilt experts are available to discuss holiday marketing, retail and IT security trends.
Sep. 10, 2015—New research shows that focusing on past behaviors is not always the best strategy to avoid repeating mistakes.
Dec. 10, 2014—Need some help resisting those fattening cakes and cookies this holiday season? One difference maker could be the company you keep at holiday parties.
Oct. 8, 2014—Consumers who perceive themselves as loyal customers to a particular company often believe that they have better than average odds to win contests and sweepstakes that are entirely random.