Steve Posavac
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Separation anxiety can contribute to toxic body image
Young women with separation anxiety tend to over-rely on external cues to define themselves, which can make them vulnerable to internalizing unhealthy body ideals. Read MoreMar 18, 2019
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No place like home: Anxious adults drawn to ads that feature home concepts
Research by Steve Posavac, E. Bronson Ingram Professor of Marketing at Vanderbilt’s Owen Graduate School of Management, uncovers another consequence of anxiety symptoms: susceptibility to certain ads. Read MoreJun 13, 2017
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TIPSHEET: Vanderbilt experts available to discuss holiday marketing, retail and IT security trends
Vanderbilt experts are available to discuss holiday marketing, retail and IT security trends. Read MoreDec 7, 2015
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Vanderbilt launches new master of marketing degree program
A new one-year program helps students develop skills in areas such as digital marketing and consumer analytics. Read MoreNov 16, 2015
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Study: Consumers will covet control after terrorism strikes
If terror strikes increase in the United States, some consumers will keep buying as they always have, but others will withdraw from certain markets to minimize their risk. “The key issue we’ve identified is, ‘Do you feel like you can control the odds of becoming a victim, should a terrorist attack occur?’” said Steven S. Posavac. Read MoreSep 10, 2015
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Super Bowl advertising: Vanderbilt marketing experts available
Everyone knows that the second biggest competition on Super Bowl Sunday is the battle over advertising. Vanderbilt Owen Graduate School of Management experts are available to talk about trends in Super Bowl advertising. Read MoreJan 29, 2015
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The evolution of Super Bowl advertising: Vanderbilt marketing experts available
Everyone knows that the second biggest competition on Super Bowl Sunday is the battle over advertising. Vanderbilt Owen Graduate School of Management experts are available to talk about trends in Super Bowl advertising. Read MoreJan 22, 2013
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Search committee for next Owen School dean announced
Vanderbilt Law School Dean Chris Guthrie will lead the search committee to find the next dean of the Owen Graduate School of Management. Read MoreJan 9, 2013
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Holiday sale backlash: Do consumers think cheap prices mean cheap products?
Vanderbilt research looks at how consumers value products based on price and popularity. Read MoreNov 15, 2012
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VUCast: Star Power?
This Week on VUCast, Vanderbilt’s online newscast: Star Power? Why ignorance is bliss when it comes to a star’s selling power. Football Fan Frenzy! We’re anchoring down with the Dores! VUCast takes you to the field Space Odyssey– How you can go on a… Read MoreAug 31, 2012
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Celebrity endorsements: the more we know, the less we like
When it comes to using a star to endorse a product, new Vanderbilt research finds the less people know about the celebrity’s personal opinions, the better. Read MoreAug 3, 2012