Steve Posavac

Young women with separation anxiety tend to over-rely on external cues to define themselves, which can make them vulnerable to internalizing unhealthy body ideals. Read More

Vanderbilt experts are available to discuss holiday marketing, retail and IT security trends. Read More

If terror strikes increase in the United States, some consumers will keep buying as they always have, but others will withdraw from certain markets to minimize their risk. “The key issue we’ve identified is, ‘Do you feel like you can control the odds of becoming a victim, should a terrorist attack occur?’” said Steven S. Posavac. Read More

Everyone knows that the second biggest competition on Super Bowl Sunday is the battle over advertising. Vanderbilt Owen Graduate School of Management experts are available to talk about trends in Super Bowl advertising. Read More

Everyone knows that the second biggest competition on Super Bowl Sunday is the battle over advertising. Vanderbilt Owen Graduate School of Management experts are available to talk about trends in Super Bowl advertising. Read More

Vanderbilt research looks at how consumers value products based on price and popularity. Read More

This Week on VUCast, Vanderbilt’s online newscast: Star Power? Why ignorance is bliss when it comes to a star’s selling power. Football Fan Frenzy! We’re anchoring down with the Dores! VUCast takes you to the field Space Odyssey– How you can go on a… Read More

When it comes to using a star to endorse a product, new Vanderbilt research finds the less people know about the celebrity’s personal opinions, the better. Read More