Steve Hoeffler

Steve Hoeffler, professor of marketing, explores ways that marketers may combat negative associations of automated products. Read More

General Motors' announcement that it would phase out combustion engines—the heart of its cars and trucks for more than 100 years—and move to an all-electric fleet by 2035 could have monumental implications for the global auto industry and broad efforts to combat climate change. The success of the initiative will depend on Vanderbilt alumni who hold key positions in the company. Read More

Vanderbilt experts are available to discuss holiday marketing, retail and IT security trends. Read More

If you want to be perceived as a leader, new research from Vanderbilt University suggests investing in the latest technological gadgets is the way to go. Read More

Of all the issues being debated by politicians, lawmakers and voters, funding health care may be the issue on which no one can agree. Read More

Consumers adopt innovation only when the costs—and risks—are low, says Vanderbilt marketing professor Steve Hoeffler. Read More