Marketing

Everyone knows that the second biggest competition on Super Bowl Sunday is the battle over advertising. Vanderbilt Owen Graduate School of Management experts are available to talk about trends in Super Bowl advertising. Read More

Consumers who perceive themselves as loyal customers to a particular company often believe that they have better than average odds to win contests and sweepstakes that are entirely random. Read More

In this VUCast: See a trauma physician's innovative way to stop bullying; why your brain only needs a little junk food to be satisfied; and two reason why Vanderbilt is happy. Watch now! Read More

New research finds consumers may be just as willing to supersize healthy food as they are fast food if they feel they’re getting a deal. Read More

Owen professor Kelly Haws can talk about Black Friday and the holiday shopping season. Read More

Bright-colored products and brands do more than just draw attention. They allow people to signal a personal identity that aligns them with elite athletes, explains Vanderbilt marketing professor Jennifer Escalas. Read More

Vanderbilt research looks at how consumers value products based on price and popularity. Read More

In order to protect the investment of the corporations sponsoring the Olympic Games, the IOC has created Rule 40 which prohibits athletes from promoting non-sponsor brands while the Olympic Village is open. Read More

Of all the issues being debated by politicians, lawmakers and voters, funding health care may be the issue on which no one can agree. Read More

The reason Volkswagen’s Star Wars-themed Super Bowl ad featuring a lovable little Darth Vader worked so well may lie in its narrative complexity, says Vanderbilt marketing professor Jennifer Escalas. Read More