Kelly Haws

Vanderbilt Business consumer behavior expert Kelly Haws explains the effects of the "Any Size, Same Price” strategies on soft drink consumption. Read More

Vanderbilt professor Kelly Haws’ GREEN scale evaluates the relationship between consumer commitment to sustainability and environmentally friendly product evaluations. Read More

Kelly Haws, Anne Marie and Thomas B. Walker, Jr., Professor of Marketing, offers 3 tips for how to make healthy choices this holiday season. Read More

Kelly Haws, the Ann Marie and Thomas B. Walker Jr. Professor of Marketing at the Owen Graduate School of Management, discusses strategies for making food decisions during the holidays that can lead to better health outcomes. Read More

Erin Calipari, Kelly Haws and Marybeth Shinn have been selected as Global Voices Fellows for the fall 2020 semester. Read More

New research by marketing professor Kelly Haws helps explain why we match our friends' orders at a restaurant—but not exactly. Read More

Disclosing a lapse in self control, like straying from a diet or spending too much on something frivolous, can help you do better next time if you truly feel guilty about it, but insincere confessions can actually make you more likely to slip up again. Read More

We’re more likely to overeat when we only have a little bit of food left over, and we justify it by convincing ourselves it’s not as unhealthy as it is, according to new research by marketing professor Kelly Haws. Read More

Eight Vanderbilt professors who are the university’s newest endowed chair holders were celebrated during a ceremony on Monday at the Student Life Center attended by their colleagues, family members and donors. Read More

New research from Vanderbilt University Marketing Professor Kelly Haws explains how “caretaker” and “breadwinner” roles affect consumer decision-making. Read More

New research from Vanderbilt University finds that consumers lose sight of caloric intake when they think they’re eating healthy foods. Read More

Everyone has experienced the unpleasant shock of a high price tag before buying something. But it turns out that price can have an impact on consumer perceptions even after a purchase is made. Read More

The idea that healthy foods are universally more expensive drives consumer choices to a degree that it shouldn’t, according to a new Vanderbilt study. Read More

The perception of a good deal can lead consumers down an unhealthy path, according to a study from a Vanderbilt business school professor. Read More

Vanderbilt experts are available to discuss holiday marketing, retail and IT security trends. Read More

New research shows that focusing on past behaviors is not always the best strategy to avoid repeating mistakes. Read More

Bacterial Bullies |Nurses Staying in Workforce Longer |A Reassessment of Minority-Serving Colleges | Vice–Virtue Bundles Read More

Need some help resisting those fattening cakes and cookies this holiday season? One difference maker could be the company you keep at holiday parties. Read More

Consumers who perceive themselves as loyal customers to a particular company often believe that they have better than average odds to win contests and sweepstakes that are entirely random. Read More

In this VUCast: See a trauma physician's innovative way to stop bullying; why your brain only needs a little junk food to be satisfied; and two reason why Vanderbilt is happy. Watch now! Read More