Kelly Haws

“Creating cuisines is about building community through agriculture and bridging the local with the global,” said Ted Fischer, Cornelius Vanderbilt Professor of Anthropology, during the opening session of “Food for Thought”—a free program presented by Vanderbilt University and the Frist Art Museum. This series brings together Vanderbilt faculty, Frist curators and local leaders to explore cultural and societal issues through art. The Spring 2025 season focused on two Frist exhibitions: Farm to Table: Art, Food, and Identity in the Age of Impressionism and Tennessee Harvest. Read More

Vanderbilt Business consumer behavior expert Kelly Haws explains the effects of the "Any Size, Same Price” strategies on soft drink consumption. Read More

Vanderbilt professor Kelly Haws’ GREEN scale evaluates the relationship between consumer commitment to sustainability and environmentally friendly product evaluations. Read More

Kelly Haws, Anne Marie and Thomas B. Walker, Jr., Professor of Marketing, offers 3 tips for how to make healthy choices this holiday season. Read More

New research by marketing professor Kelly Haws helps explain why we match our friends' orders at a restaurant—but not exactly. Read More

Disclosing a lapse in self control, like straying from a diet or spending too much on something frivolous, can help you do better next time if you truly feel guilty about it, but insincere confessions can actually make you more likely to slip up again. Read More

We’re more likely to overeat when we only have a little bit of food left over, and we justify it by convincing ourselves it’s not as unhealthy as it is, according to new research by marketing professor Kelly Haws. Read More

New research from Vanderbilt University Marketing Professor Kelly Haws explains how “caretaker” and “breadwinner” roles affect consumer decision-making. Read More

New research from Vanderbilt University finds that consumers lose sight of caloric intake when they think they’re eating healthy foods. Read More

Everyone has experienced the unpleasant shock of a high price tag before buying something. But it turns out that price can have an impact on consumer perceptions even after a purchase is made. Read More

The idea that healthy foods are universally more expensive drives consumer choices to a degree that it shouldn’t, according to a new Vanderbilt study. Read More

The perception of a good deal can lead consumers down an unhealthy path, according to a study from a Vanderbilt business school professor. Read More

Vanderbilt experts are available to discuss holiday marketing, retail and IT security trends. Read More

New research shows that focusing on past behaviors is not always the best strategy to avoid repeating mistakes. Read More

Bacterial Bullies |Nurses Staying in Workforce Longer |A Reassessment of Minority-Serving Colleges | Vice–Virtue Bundles Read More

Consumers who perceive themselves as loyal customers to a particular company often believe that they have better than average odds to win contests and sweepstakes that are entirely random. Read More

In this VUCast: See a trauma physician's innovative way to stop bullying; why your brain only needs a little junk food to be satisfied; and two reason why Vanderbilt is happy. Watch now! Read More

In the latest VUCast: What people with autism see may not match what they hear; how “supersizing” could help you lose weight; and hear what earned a Vanderbilt astronomer a Grammy nomination. Watch now. Read More

New research finds consumers may be just as willing to supersize healthy food as they are fast food if they feel they’re getting a deal. Read More

Owen professor Kelly Haws can talk about Black Friday and the holiday shopping season. Read More