Advertising

New research from Kelly Goldsmith offers insight into the effectiveness of flash sales for online retailers. Read More

Vanderbilt consumer behavior expert Brianna Escoe explains cringe, its implications on brands, and ways brands can avoid ‘cringeworthy’ campaigns. Read More

Everyone knows that the second biggest competition on Super Bowl Sunday is the battle over advertising. Vanderbilt Owen Graduate School of Management experts are available to talk about trends in Super Bowl advertising. Read More

Vanderbilt University Medical Center’s advertising campaigns won six American Advertising (ADDY) Awards in Nashville’s 2014 competition. Read More

Everyone knows that the second biggest competition on Super Bowl Sunday is the battle over advertising. Vanderbilt Owen Graduate School of Management experts are available to talk about trends in Super Bowl advertising. Read More

They spent a total of $1 billion on TV ads, but most were instantly forgettable—and none swayed opinion. Next time, writes John G. Geer, make the ads memorable. Read More

This Week on VUCast, Vanderbilt’s weekly newscast highlighting research, experts, students, sports and everything Vanderbilt: How Cool Cap saves babies’ lives ESPN College GameDay visits Memorial Gym Why storyline wins over sensationalism in commercials Two Vandy students become TV stars! [vucastblurb]… Read More

An award-winning national media producer and communications strategist whose clients have included President George W. Bush and Sen. John McCain discussed key elements of successful campaigns with students in a political science class taught by John Geer and Roy Neel. Mark McKinnon, vice chairman of the Austin-based Public Strategies Inc.,… Read More