Ryan Underwood

Learn how new programs in a revolutionary field are fostering discovery, collaboration and learning across campus. Read More

Vanderbilt researchers examine what happens when store brands in one category of goods, like soup, creates demands in another category, like canned vegetables. Read More

When consumers contemplate violating a personal goal (i.e., cheating on a diet, overspending on a budget), they often seek to make the most of that violation by choosing the most extreme option, according to new research from Kelly Goldsmith. Read More

New research from Vanderbilt University Marketing Professor Kelly Haws explains how “caretaker” and “breadwinner” roles affect consumer decision-making. Read More

This year's Winter Olympics is shaping up to be the feel-good story that U.S. audiences are eager for amid an era of fractious politics, according to a Vanderbilt marketing professor. Read More

Marketers want to motivate consumers to act in their own self-interest, but they may be encouraging negative behavior such as theft or illegal returns, according to new Vanderbilt research. Read More

When financial traders talk about buying low and selling high, what they really mean is that they’re looking for an edge, a profitable move that nobody else in the market has discovered. This is how Warren Buffett made his money. Starting in his mid-20s, Buffett plowed half his net worth… Read More

Teams having more experience with a prior practice learn new tasks quickly, though their performance lags behind less-seasoned counterparts immediately after a new practice is implemented. Read More

When Adena Friedman, MBA’93, took over as CEO of Nasdaq at the start of 2017, making her the first woman to lead a global exchange company, she became the subject of numerous profiles in the financial press. Although each piece explored different aspects of her management style and future plans… Read More

New research suggests that holding high-ranking positions may blind people to the unethical practices they are responsible for stopping. Read More

The idea that healthy foods are universally more expensive drives consumer choices to a degree that it shouldn’t, according to a new Vanderbilt study. Read More

Health care once seemed simple: You got sick, called a doctor, and paid the bill as best you could. Today health care accounts for nearly 20 percent of the total U.S. gross domestic product—about $3 trillion of economic activity annually. It’s also the largest item in the federal budget, making… Read More

Hoping to ensure that the door to a Vanderbilt education is open to every talented student inspired Board of Trust member Dr. Robert Schiff Jr., BS’77, a Cincinnati pediatrician, to make a transformative $10,000,000 commitment to Opportunity Vanderbilt. Begun at the outset of the financial crisis in 2008, Opportunity… Read More

The perception of a good deal can lead consumers down an unhealthy path, according to a study from a Vanderbilt business school professor. Read More

Vanderbilt experts are available to discuss holiday marketing, retail and IT security trends. Read More

In May 2012 Vanderbilt’s Financial Markets Research Center hosted its 25th annual spring conference. In honor of the anniversary, Professor Hans Stoll shared some thoughts with Vanderbilt Business about the FMRC’s past quarter century and where it goes from here. Read More

David Owens, professor of the practice of management and innovation at Owen Graduate School of Management, will teach a strategic innovation course as part of Vanderbilt’s first online Coursera offerings. Read More

Consumers adopt innovation only when the costs—and risks—are low, says Vanderbilt marketing professor Steve Hoeffler. Read More

The reason Volkswagen’s Star Wars-themed Super Bowl ad featuring a lovable little Darth Vader worked so well may lie in its narrative complexity, says Vanderbilt marketing professor Jennifer Escalas. Read More

Members of the Vanderbilt Trauma Survivors Network discuss the impact of traumatic brain injury at a recent peer panel discussion. (Photo by Mary Donaldson) Using Vanderbilt University’s Trauma Care Center as a case study, Owen Graduate School of Management professor Nancy Lea Hyer asks how operations management… Read More