Amy Wolf
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Students help to promote ‘green’ luxury
Luxury and the Lexus brand go hand in hand. But now the car company has created a new hybrid vehicle that is more fuel-efficient, lighter and leaner. Read MoreJun 4, 2010
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Putting power in artists’ hands by protecting creative property
When an artist pens a song or takes a one-of-a-kind photograph, protecting his or her creative property is essential, but not always easy. MyWerx, a new Nashville-based firm, wants to simplify the intellectual property process with the help of a new software product. Now they’re turning to students from the Vanderbilt Accelerator Summer Business Institute to create a viral marketing strategy to help artists learn about their new product. Read MoreJun 2, 2010