Amy Wolf

  • Students help to promote ‘green’ luxury

    Students help to promote ‘green’ luxury

    Luxury and the Lexus brand go hand in hand. But now the car company has created a new hybrid vehicle that is more fuel-efficient, lighter and leaner. Read More

    Jun 4, 2010

  • Putting power in artists’ hands by protecting creative property

    Putting power in artists’ hands by protecting creative property

    When an artist pens a song or takes a one-of-a-kind photograph, protecting his or her creative property is essential, but not always easy. MyWerx, a new Nashville-based firm, wants to simplify the intellectual property process with the help of a new software product. Now they’re turning to students from the Vanderbilt Accelerator Summer Business Institute to create a viral marketing strategy to help artists learn about their new product. Read More

    Jun 2, 2010