Super Bowl

This weekend many eyes will be glued to the television so as not to miss a single play—or a single commercial—of the Super Bowl broadcast. But a child safety expert at Monroe Carell Jr. Children’s Hospital at Vanderbilt says… Read More

Everyone knows that the second biggest competition on Super Bowl Sunday is the battle over advertising. Vanderbilt Owen Graduate School of Management experts are available to talk about trends in Super Bowl advertising. Read More

Everyone knows that the second biggest competition on Super Bowl Sunday is the battle over advertising. Vanderbilt Owen Graduate School of Management experts are available to talk about trends in Super Bowl advertising. Read More

This Week on VUCast, Vanderbilt’s weekly newscast highlighting research, experts, students, sports and everything Vanderbilt: How Cool Cap saves babies’ lives ESPN College GameDay visits Memorial Gym Why storyline wins over sensationalism in commercials Two Vandy students become TV stars! [vucastblurb]… Read More

This Week on VUCast, Vanderbilt’s weekly newscast  highlighting  research, experts, students, sports and everything Vanderbilt: How the Louder Than a Bomb poetry slam changed a Vandy student’s life How the GOP can attract Latino voters … Read More

Marketing narratives are more likely to trigger a positive response when following the storyline requires some mental work, according to recent research by Jennifer Escalas and Jesper Nielsen and published in the Journal of Consumer Psychology. Read More