Feb. 9, 2018—This year's Winter Olympics is shaping up to be the feel-good story that U.S. audiences are eager for amid an era of fractious politics, according to a Vanderbilt marketing professor.
Sep. 15, 2016—Andrew Gregory, M.D., poses with bronze medals won by the United States men's and women's volleyball teams at the recent 2016 Summer Olympics in Rio. Gregory, an orthopaedic surgeon with Vanderbilt Sports Medicine, served as the team physician for both the men's and women's teams.
Aug. 18, 2016—Javier Culson, a Puerto Rican athlete, bronze medalist at the 2012 London Olympics and brother of VUMC employee Judith Culson, competed today in the men’s 400-meter hurdles at the 2016 Olympic Games in Rio. Today’s race didn’t go as well as four years ago; he was disqualified for a false start. He was ranked fourth...
Jun. 7, 2016—Three sources available from Vanderbilt University for stories about the 2016 Olympics are put forward to journalists
May. 20, 2016—Latin American historian Marshall Eakin will discuss the impact of recent political and economic turmoil in Brazil on the Summer Olympics when he speaks at 6:30 p.m. June 6 at the Williamson County Library.
May. 6, 2014—Vanderbilt Libraries pay tribute to renowned sports writers and alumni Grantland Rice and Fred Russell in a new exhibition.
Aug. 6, 2012—In order to protect the investment of the corporations sponsoring the Olympic Games, the IOC has created Rule 40 which prohibits athletes from promoting non-sponsor brands while the Olympic Village is open.
Aug. 6, 2012—They’re put up on a pedestal, literally. Though Olympic athletes seem like they would be the ideal celebrity spokespersons, new Vanderbilt research shows that true marketing success lies in keeping impressions high and real information about Olympians at a minimum. “For Olympic athletes or any celebrity, ignorance is bliss,” said Steven Posavac, the E. Bronson...