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Sports and Society Initiative launches new series examining Olympics from diverse angles

Aug. 16, 2018—“A World of Possibilities: Examining the Olympics from Diverse Angles” encompasses 14 thought-provoking, educational and entertaining events, including film screenings, panel discussions and presentations by scholars, journalists and authors.

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Audiences primed for positive storylines from Winter Olympics

Feb. 9, 2018—This year's Winter Olympics is shaping up to be the feel-good story that U.S. audiences are eager for amid an era of fractious politics, according to a Vanderbilt marketing professor.

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Team physician

Sep. 15, 2016—Andrew Gregory, M.D., poses with bronze medals won by the United States men's and women's volleyball teams at the recent 2016 Summer Olympics in Rio. Gregory, an orthopaedic surgeon with Vanderbilt Sports Medicine, served as the team physician for both the men's and women's teams.

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Brother of VUMC employee competes in second Olympics

Aug. 18, 2016—Javier Culson, a Puerto Rican athlete, bronze medalist at the 2012 London Olympics and brother of VUMC employee Judith Culson, competed today in the men’s 400-meter hurdles at the 2016 Olympic Games in Rio. Today’s race didn’t go as well as four years ago; he was disqualified for a false start. He was ranked fourth...

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TIP SHEET: Experts can comment on Olympics in Brazil

Jun. 7, 2016—Three sources available from Vanderbilt University for stories about the 2016 Olympics are put forward to journalists

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Brazil: Impeachment, Zika, and the Summer Olympics 2016

May. 20, 2016—Latin American historian Marshall Eakin will discuss the impact of recent political and economic turmoil in Brazil on the Summer Olympics when he speaks at 6:30 p.m. June 6 at the Williamson County Library.

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VUCast: Growing to new heights

Nov. 4, 2014—In the latest VUCast: Learn how the Children's Hospital is growing to heal more babies and children; see the latest big gift from Vanderbilt alums; and watch a first-year student balance engineering and ice. Watch now!

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Vanderbilt Libraries spotlight golden age of sports journalism

May. 6, 2014—Vanderbilt Libraries pay tribute to renowned sports writers and alumni Grantland Rice and Fred Russell in a new exhibition.

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International Olympic Committee’s Rule 40 dims spotlight on smaller brands

Aug. 6, 2012—In order to protect the investment of the corporations sponsoring the Olympic Games, the IOC has created Rule 40 which prohibits athletes from promoting non-sponsor brands while the Olympic Village is open.

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Olympians and endorsements: The less we know, the more athletes sell

Aug. 6, 2012—They’re put up on a pedestal, literally. Though Olympic athletes seem like they would be the ideal celebrity spokespersons, new Vanderbilt research shows that true marketing success lies in keeping impressions high and real information about Olympians at a minimum. “For Olympic athletes or any celebrity, ignorance is bliss,” said Steven Posavac, the E. Bronson...

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