Kelly Goldsmith

Moments before James Patterson and Patrick Leddin took the stage, the Langford Auditorium went dark. A campus-wide power outage was the culprit, but cancelling the event wasn’t in the cards. Instead, prolific author Patterson and associate professor Leddin used the circumstances to their advantage — they were, after… Read More

More than 3,200 alumni came together on Vanderbilt’s campus from Nov. 7 to Nov. 10 for Reunion and Homecoming. The weekend schedule featured more than 85 events designed to deepen connections among alumni, provide insights on current issues and celebrate the milestone class years ending in 4 and 9.   Read More

Six incoming first-year students and two rising sophomores have been selected for the Ingram Scholars Program. They are among more than 1,000 students who applied for the prestigious merit scholarship, which is awarded each year to students who have demonstrated excellence and passion academically and in service. Read More

Oscar-winning actress, noted author, singer and entrepreneur Gwyneth Paltrow will discuss entrepreneurship and navigating barriers to fostering innovation in a conversation at Vanderbilt University on Friday, Dec. 1, at Blair School of Music’s Ingram Hall. The event is free and open to the Vanderbilt community. Read More

The Ingram Scholarship, one of Vanderbilt’s three signature merit-based scholarships for undergraduates, provides recipients with full tuition, all required fees and the value of on-campus housing each year. Following a committee-led search, Provost and Vice Chancellor for Academic Affairs C. Cybele Raver has named Kelly Goldsmith the faculty director of the Ingram Scholars Program and Leigh Z. Gilchrist the program’s inaugural associate faculty director.  Read More

New research from Kelly Goldsmith offers insight into the effectiveness of flash sales for online retailers. Read More

In his latest book, Reputation Analytics: Public Opinion for Companies, Chancellor Daniel Diermeier incorporates lessons from a variety of fields to create a methodology for understanding and managing the reputations of organizations. Read More

The Jean and Alexander Heard Libraries will host Chancellor Daniel Diermeier for a discussion about his academic research, including highlights from his recently released fifth book, Reputation Analytics. The event will be on Wednesday, April 26, at 1:30 p.m. in the Central Library Community Room. Read More

Provost and Vice Chancellor for Academic Affairs C. Cybele Raver has appointed a committee to conduct a national search for the next dean of Vanderbilt University’s Owen Graduate School of Management. Chris Guthrie, dean of Vanderbilt Law School and John Wade–Kent Syverud Professor of Law, will chair the committee. Read More

RuPaul’s Drag Race—From Subculture to Mainstream, a recently published case study, details the decision Paramount executives faced while trying to relocate RuPaul’s Drag Race to a larger station in the media giant’s portfolio. Read More

Chancellor Daniel Diermeier discussed his research and scholarship on management, political science, public policy and more during two recent virtual webinars with Owen Graduate School of Management and the College of Arts and Science. Read More

Ten outstanding faculty members from across the university have been selected for the 2020 cohort of Chancellor Faculty Fellows. This group is composed of highly accomplished, recently tenured faculty from a wide variety of disciplines and areas of expertise. Read More

Kelly Goldsmith, associate professor of marketing, discusses how shoppers are getting used to product scarcity during the COVID-19 pandemic. Read More

Goldsmith, now an associate professor of marketing at Vanderbilt, explains what behavioral research has taught us about how scarcity affects our thinking and our actions. Read More

When asked to make a small donation to charity, we're more likely to give if we can remain anonymous. New research by Kelly Goldsmith suggests that it's because the promise of public recognition interferes with the altruistic feeling we get when we donate. Read More

In a recent TEDx Nashville talk, Vanderbilt marketing professor Kelly Goldsmith discussed how being a contestant on "Survivor" helped illustrate a novel finding in behavioral science: Sometimes not having enough actually makes you...nicer. Read More

Chancellor Nicholas S. Zeppos reflects on Vanderbilt's work, progress and accomplishments over the past 12 months in his final column of 2018. Read More

[vustarinfo] Kelly Goldsmith, associate professor of marketing at Vanderbilt’s Owen Graduate School of Management, is available to discuss shopping behavior on Black Friday and Cyber Monday. She studies how the perception of scarcity drives consumer behavior. Reminders of scarcity prompt consumers… Read More

When consumers contemplate violating a personal goal (i.e., cheating on a diet, overspending on a budget), they often seek to make the most of that violation by choosing the most extreme option, according to new research from Kelly Goldsmith. Read More

This year's Winter Olympics is shaping up to be the feel-good story that U.S. audiences are eager for amid an era of fractious politics, according to a Vanderbilt marketing professor. Read More