Vanderbilt Business

New research from Vanderbilt Business explores how cringeworthy marketing can spark backlash and go viral for the wrong reasons. Learn how brands recover and avoid future failures. Read More

A new paper, co-authored by Eric M. VanEpps, associate professor of marketing at Vanderbilt Business, shows that a lack of consumer confidence in forecasting ability, instead of pessimism, sways stock market predictions, often pushing estimates too low. In this study, the term consumers refers to ordinary people who are not professional investors or economists; consumer confidence refers to how confident they feel in their own ability to understand and predict the stock market. Read More

From networking to industry insights, the Convoy Conference highlighted how radical collaboration fuels Vanderbilt’s robust entrepreneurial ecosystem. Read More

For nearly 30 years now, Vanderbilt has enriched my life immeasurably. I am retiring this spring—in the same year that Vanderbilt Magazine celebrates its first 100 years of publication. Read More

What would you do if you were out with your family one day and suddenly you found yourself in the middle of a personal horror and an international news story? Where would you be, physically and reflectively, nine months later? Kevin White, MBA’10, can tell you. Read More

Ensuring patient safety in today's medical environment requires a fundamental shift in today’s health care organizations, says Ranga Ramanujam. Read More

Nelson Andrews III, BA’89, EMBA’95, grew up around the automobile business, but he didn’t see himself making it his career. Read More

Tim Murray, EMBA’03, proves his mettle at Aluminium Bahrain You never know where a blind ad will lead you. It led Tim Murray from Knoxville, Tenn., to the Kingdom of Bahrain in the Middle East. Murray is CEO of Aluminium Bahrain (Alba), one of the world’s top 10 aluminium producers. Read More

In May 2012 Vanderbilt’s Financial Markets Research Center hosted its 25th annual spring conference. In honor of the anniversary, Professor Hans Stoll shared some thoughts with Vanderbilt Business about the FMRC’s past quarter century and where it goes from here. Read More

New research by Vanderbilt Owen Graduate School of Management professor Bruce Cooil and his coauthors finds that for all the attention companies pay to achieving high satisfaction levels among their customers, what matters most is how well a company ranks in comparison to rivals. No matter how much a customer likes a company or product, if they don’t like it more than the competition, they don’t always put their money where their mouth is. Read More