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Steven Posavac

When it comes to investing, love at first sight doesn’t always pay off

Aug. 20, 2019—It's very easy to get too attached to a particular investment—even when there are better options out there. New research by Vanderbilt business professors explains why it happens, and how to avoid it.

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Olympians and endorsements: The less we know, the more athletes sell

Aug. 6, 2012—They’re put up on a pedestal, literally. Though Olympic athletes seem like they would be the ideal celebrity spokespersons, new Vanderbilt research shows that true marketing success lies in keeping impressions high and real information about Olympians at a minimum. “For Olympic athletes or any celebrity, ignorance is bliss,” said Steven Posavac, the E. Bronson...

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