Political Ads
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State of the Union address – Vanderbilt experts available
President Obama is set to talk to the nation on Jan. 12 for his final State of the Union address. Vanderbilt has an array of experts available. Read MoreJan 7, 2016
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Negative political ads focus of October (Lunch) Box talk
A talk at the Nashville Public Library Oct. 1 will feature Vanderbilt's John Geer and spotlight research on negative political ads. Read MoreSep 25, 2014
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Daily Beast: Were the Romney and Obama TV ads a total waste?
They spent a total of $1 billion on TV ads, but most were instantly forgettable—and none swayed opinion. Next time, writes John G. Geer, make the ads memorable. Read MoreNov 13, 2012
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VUCast: Pawn Stars
This Week on VUCast, Vanderbilt’s online newscast: Why one Vandy professor says pawn shops are a better economic move than you realize. Which gives a bigger political punch to undecided voters—the debates or negative ads? Go behind closed “Dores” to see what game day is really like. Read MoreOct 26, 2012
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Reaction to recent positive Obama ad indicates negative strategy would be better
Nearly a third of American voters finds a new ‘positive’ ad by President Obama contrasting his approach to the economy with that of Mitt Romney to be 'disgusting.' Read MoreJul 30, 2012