Political Ads

President Obama is set to talk to the nation on Jan. 12 for his final State of the Union address. Vanderbilt has an array of experts available. Read More

They spent a total of $1 billion on TV ads, but most were instantly forgettable—and none swayed opinion. Next time, writes John G. Geer, make the ads memorable. Read More

This Week on VUCast, Vanderbilt’s online newscast: Why one Vandy professor says pawn shops are a better economic move than you realize. Which gives a bigger political punch to undecided voters—the debates or negative ads? Go behind closed “Dores” to see what game day is really like. Read More

Nearly a third of American voters finds a new ‘positive’ ad by President Obama contrasting his approach to the economy with that of Mitt Romney to be 'disgusting.' Read More