Owen School Of Management
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Market Swings and Investor Uncertainty: New research shows lack of consumer confidence, not pessimism, drives stock market predictions
A new paper, co-authored by Eric M. VanEpps, associate professor of marketing at Vanderbilt Business, shows that a lack of consumer confidence in forecasting ability, instead of pessimism, sways stock market predictions, often pushing estimates too low. In this study, the term consumers refers to ordinary people who are not professional investors or economists; consumer confidence refers to how confident they feel in their own ability to understand and predict the stock market. Read MoreApr 23, 2025
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I don’t want to hear from you: Disabling social media comments, consumer voice, and influencer engagement
New research out of Vanderbilt Business explores the relationship between disabling social media comments and the persuasiveness and likability of public figures like celebrities and influencers. Read MoreAug 29, 2024
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Vanderbilt University honors emeritus and emerita faculty, one emeritus dean
Vanderbilt University honored 27 retiring faculty members and one dean for their years of service by bestowing upon them the title of emerita or emeritus faculty during Vanderbilt’s Commencement ceremony on May 10 at GEODIS Park. Read MoreMay 10, 2024
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28 faculty honored at endowed chair investiture
The distinguished faculty members and deans representing eight colleges and schools were presented with medallions that symbolize the attainment of their positions and will become part of their official academic regalia. Chair holders contribute their expertise to real-world challenges, including climate change, political inequality and access to justice, artificial intelligence and ICU trauma. Read MoreApr 11, 2024
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Hierarchy expansion: When should my startup hire managers?
In new research, Vanderbilt's Megan Lawrence examines the role of knowledge scope and shared experiences in organizational coordination. Read MoreMar 14, 2024
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Richard Willis: Esteemed Owen professor helping other faculty achieve success
When Richard Willis went to work after graduate school as a market analyst for E&J Gallo Winery, he did not envision his career path leading to the Vanderbilt Owen Graduate School of Management, where he has become a highly respected accounting professor. In addition to being admired and appreciated by students and colleagues for his teaching and mentoring skills, he is a leading voice at Vanderbilt for improving processes that help faculty and research staff achieve their goals. Read MoreFeb 5, 2024
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Vanderbilt Leadership Academy announces 2023–24 class
The Vanderbilt Human Resources’ Employee Learning and Engagement team welcomes 23 leaders from 19 schools and departments to the 13th class of Vanderbilt Leadership Academy. More than 270 faculty and staff members have been part of the program since its inception. Read MoreOct 13, 2023
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Does Hoodwinking Others Pay?
New research from Jessica Kennedy explores the relationship between deception in negotiations and negotiators’ satisfaction with their deals. Read MoreJan 23, 2023
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The Worth of Cringe
Vanderbilt consumer behavior expert Brianna Escoe explains cringe, its implications on brands, and ways brands can avoid ‘cringeworthy’ campaigns. Read MoreJan 3, 2023
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Eating Healthy in the Holiday Season from an Expert on Food Decision-Making
Kelly Haws, Anne Marie and Thomas B. Walker, Jr., Professor of Marketing, offers 3 tips for how to make healthy choices this holiday season. Read MoreNov 18, 2022
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Nostalgia Can Ruin Consumers’ Appetite for Automated Products. How Should Marketers Respond?
Steve Hoeffler, professor of marketing, explores ways that marketers may combat negative associations of automated products. Read MoreNov 10, 2022
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Research Spotlight: The Impact of COVID-19 Migration Patterns on Municipal Bonds
New Vanderbilt research explores the economic effects of pandemic-related migration patterns on municipal bonds. Read MoreSep 26, 2022
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Optimizing Data Collection is on the Table for the Restaurant Industry
In a forthcoming issue of Production and Operations Management on business analytics, Kejia Hu, along with Morgan Swink and Xiande Zhao, discuss the current state of business analytics and goals for future data analysis based on interviews with several c-suite executives at major American and Chinese restaurants and food supply chain firms. Read MoreApr 11, 2022
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Political Uncertainty Drives Firms to Increase Corporate Tax Avoidance in an Election Year
With Tax Day (4/18) right around the corner, Americans are reminded of why taxes are such a hot topic. When you cast your ballot, do you consider taxation? Read MoreApr 11, 2022
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Electric Avenue: Vanderbilt alumni are helping steer General Motors toward a future driven by electric vehicle sales
General Motors' announcement that it would phase out combustion engines—the heart of its cars and trucks for more than 100 years—and move to an all-electric fleet by 2035 could have monumental implications for the global auto industry and broad efforts to combat climate change. The success of the initiative will depend on Vanderbilt alumni who hold key positions in the company. Read MoreJul 26, 2021