Negative Political Ads

This Week on VUCast, Vanderbilt’s online newscast: Why one Vandy professor says pawn shops are a better economic move than you realize. Which gives a bigger political punch to undecided voters—the debates or negative ads? Go behind closed “Dores” to see what game day is really like. Read More

Negative advertising may be obligatory in the presidential campaign, but it doesn't seem to be paying off this time around when it comes to changing voter's minds. “It looks like we are way past much bang for the buck with these ads,” said John Geer of Vanderbilt University. Read More