Negative Ads

They spent a total of $1 billion on TV ads, but most were instantly forgettable—and none swayed opinion. Next time, writes John G. Geer, make the ads memorable. Read More

One of Mitt Romney’s latest campaign commercials against President Barack Obama seems to be hitting a nerve among independent voters, data from the Vanderbilt/YouGov Ad Rating Project shows. Read More

Vanderbilt experts are available to discuss negative campaigning, religious bias among candidates, patriotism and the Bible, the GOP's stance on immigration and how to eliminate bias in political polling. Read More

Attack ads are already hitting the airwaves during this presidential election. John Geer, who wrote the book In Defense of Negativity which analyzes negative ads during the 1960-2004 presidential campaigns, discusses the media’s role in the attack ad wars. View 2012 election expertise information for John Geer… Read More

This Week on VUCast: A shark attack victim inspires a bionic breakthrough; why political prices are going up; and making a cappella cool. [vucastblurb]    … Read More