Negative Ads
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TIP SHEET: Political expert John Geer can comment on presidential races
Vanderbilt University political scientist John Geer, the nation’s leading expert on negative political advertising, is available to comment on the U.S. Democratic and Republican presidential primary elections. Geer co-chairs Vanderbilt’s Center for the Study of Democratic Institutions. Read MoreJan 19, 2016
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Daily Beast: Were the Romney and Obama TV ads a total waste?
They spent a total of $1 billion on TV ads, but most were instantly forgettable—and none swayed opinion. Next time, writes John G. Geer, make the ads memorable. Read MoreNov 13, 2012
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Anti-Obama attack ad finally earns Romney points among independent voters
One of Mitt Romney’s latest campaign commercials against President Barack Obama seems to be hitting a nerve among independent voters, data from the Vanderbilt/YouGov Ad Rating Project shows. Read MoreAug 21, 2012
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Vanderbilt experts discuss hot-button issues tied to GOP presidential debates
Vanderbilt experts are available to discuss negative campaigning, religious bias among candidates, patriotism and the Bible, the GOP's stance on immigration and how to eliminate bias in political polling. Read MoreJan 12, 2012
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Attack Ads: Media Beware
Attack ads are already hitting the airwaves during this presidential election. John Geer, who wrote the book In Defense of Negativity which analyzes negative ads during the 1960-2004 presidential campaigns, discusses the media’s role in the attack ad wars. View 2012 election expertise information for John Geer… Read MoreNov 2, 2011
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VUCast: Shark Attack to Bionic Breakthrough
This Week on VUCast: A shark attack victim inspires a bionic breakthrough; why political prices are going up; and making a cappella cool. [vucastblurb] … Read MoreOct 21, 2011