Nov. 16, 2018—Political science professor Cindy Kam will lead a new steering committee to guide actions and areas for study for an initiative focusing on women students, faculty and postdocs, announced earlier by Provost Susan R. Wente.
Dec. 7, 2015—Vanderbilt experts are available to discuss holiday marketing, retail and IT security trends.
Nov. 13, 2013—Bright-colored products and brands do more than just draw attention. They allow people to signal a personal identity that aligns them with elite athletes, explains Vanderbilt marketing professor Jennifer Escalas.
Aug. 5, 2013—Jennifer Escalas isn’t an enthusiastic swimmer, but that hasn’t stopped the associate professor of marketing from launching and running what has become a $3 million-a-year swimwear company.
Jan. 9, 2013—Vanderbilt Law School Dean Chris Guthrie will lead the search committee to find the next dean of the Owen Graduate School of Management.
Aug. 6, 2012—In order to protect the investment of the corporations sponsoring the Olympic Games, the IOC has created Rule 40 which prohibits athletes from promoting non-sponsor brands while the Olympic Village is open.
Feb. 17, 2012—This Week on VUCast, Vanderbilt’s weekly newscast highlighting research, experts, students, sports and everything Vanderbilt: How Cool Cap saves babies’ lives ESPN College GameDay visits Memorial Gym Why storyline wins over sensationalism in commercials Two Vandy students become TV stars!
Jan. 30, 2012—Marketing narratives are more likely to trigger a positive response when following the storyline requires some mental work, according to recent research by Jennifer Escalas and Jesper Nielsen and published in the Journal of Consumer Psychology.
May. 18, 2011—The reason Volkswagen’s Star Wars-themed Super Bowl ad featuring a lovable little Darth Vader worked so well may lie in its narrative complexity, says Vanderbilt marketing professor Jennifer Escalas.