Skip to main content

Jennifer Escalas

Provost’s steering committee announced for initiative on status of women

Nov. 16, 2018—Political science professor Cindy Kam will lead a new steering committee to guide actions and areas for study for an initiative focusing on women students, faculty and postdocs, announced earlier by Provost Susan R. Wente.

Read more

TIPSHEET: Vanderbilt experts available to discuss holiday marketing, retail and IT security trends

Dec. 7, 2015—Vanderbilt experts are available to discuss holiday marketing, retail and IT security trends.

Read more

Neon projects elite aura for amateur athletes

Nov. 13, 2013—Bright-colored products and brands do more than just draw attention. They allow people to signal a personal identity that aligns them with elite athletes, explains Vanderbilt marketing professor Jennifer Escalas.

Read more

Different Strokes: Professor launches a $3 million-a-year swimwear company in her spare time

Aug. 5, 2013—Jennifer Escalas isn’t an enthusiastic swimmer, but that hasn’t stopped the associate professor of marketing from launching and running what has become a $3 million-a-year swimwear company.  

Read more

Search committee for next Owen School dean announced

Jan. 9, 2013—Vanderbilt Law School Dean Chris Guthrie will lead the search committee to find the next dean of the Owen Graduate School of Management.

Read more

International Olympic Committee’s Rule 40 dims spotlight on smaller brands

Aug. 6, 2012—In order to protect the investment of the corporations sponsoring the Olympic Games, the IOC has created Rule 40 which prohibits athletes from promoting non-sponsor brands while the Olympic Village is open.

Read more

VUCast Newscast: Cool cap saves baby

Feb. 17, 2012—This Week on VUCast, Vanderbilt’s weekly newscast highlighting research, experts, students, sports and everything Vanderbilt: How Cool Cap saves babies’ lives ESPN College GameDay visits Memorial Gym Why storyline wins over sensationalism in commercials Two Vandy students become TV stars!

Read more

For a winning ad at the Super Bowl: Less shock and more sophisticated storyline

Jan. 30, 2012—Marketing narratives are more likely to trigger a positive response when following the storyline requires some mental work, according to recent research by Jennifer Escalas and Jesper Nielsen and published in the Journal of Consumer Psychology.

Read more

Why VW scored at the Super Bowl

May. 18, 2011—The reason Volkswagen’s Star Wars-themed Super Bowl ad featuring a lovable little Darth Vader worked so well may lie in its narrative complexity, says Vanderbilt marketing professor Jennifer Escalas.

Read more