Jennifer Edson Escalas

Online reviews that tell a story are more persuasive than those that don't, according to Owen marketing professor Jennifer Edson Escalas. Read More

Everyone knows that the second biggest competition on Super Bowl Sunday is the battle over advertising. Vanderbilt Owen Graduate School of Management experts are available to talk about trends in Super Bowl advertising. Read More

Everyone knows that the second biggest competition on Super Bowl Sunday is the battle over advertising. Vanderbilt Owen Graduate School of Management experts are available to talk about trends in Super Bowl advertising. Read More