Holiday Shopping
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Babes in a digital toyland
A recent survey of 1,000 parents with children between 2 and 10 found that many planned to give their kids tech instead of toys for the holidays. M. Eric Johnson, dean of the Owen Graduate School of Management at Vanderbilt University, has studied the toy industry and is quoted. Read MoreDec 26, 2013
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Holiday sale backlash: Do consumers think cheap prices mean cheap products?
Vanderbilt research looks at how consumers value products based on price and popularity. Read MoreNov 15, 2012