Consumer Psychology
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Consumer decisions influenced by parenting stereotypes, even among non-parents
New research from Vanderbilt University Marketing Professor Kelly Haws explains how “caretaker” and “breadwinner” roles affect consumer decision-making. Read MoreJun 6, 2018
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Pennies vs. Pounds: How “supersizing” could actually lead to healthier choices
New research finds consumers may be just as willing to supersize healthy food as they are fast food if they feel they’re getting a deal. Read MoreJan 2, 2014