Bargain
-
Pennies vs. Pounds: How “supersizing” could actually lead to healthier choices
New research finds consumers may be just as willing to supersize healthy food as they are fast food if they feel they’re getting a deal. Read MoreJan 2, 2014
-
Holiday sale backlash: Do consumers think cheap prices mean cheap products?
Vanderbilt research looks at how consumers value products based on price and popularity. Read MoreNov 15, 2012