National and local businesses turn to young minds for big ideas; Vanderbilt Accelerator Program will take on Whirlpool and others

Major companies across the country are turning to the Accelerator-Vanderbilt Summer Business Institute to get fresh ideas on how to raise their products and programs to a new level.

Whirlpool is using the student teams participating in the Accelerator program to help create new marketing, branding and advertising ideas on a highly acclaimed product that Whirlpool wants to re-launch. Fed Ex and the Tennessee Performing Arts Center are just two more of the dozens of companies working with students as well.

“The number of powerful companies interested in working with the students in the Accelerator Summer Business Institute is impressive,” said adjunct professor of health care innovation and entrepreneurship Michael Burcham. “This is really a win-win situation for businesses and the young people involved.”

The Accelerator program is an action-packed immersion into all areas of business, from marketing to finance to real estate. In this four-week business boot camp, a select group of college undergraduates of varied majors – and those who’ve just graduated – will get a unique jump start into the business world.

Students will interact with leaders from Fortune 500 and other successful companies along with Owen Graduate School of Management faculty to develop the skills they need to land meaningful internships, jobs or prepare them for business graduate school.

An information session on the Accelerator-Vanderbilt Summer Business Institute will be held on Tuesday, April 17, at 6:30 p.m. in Room 204 of the Owen Graduate School of Management.

Reservations for the information session are preferred and can be made by calling 615-343-6291 or emailing accelerator@owen.vanderbilt.edu.

The Owen Graduate School of Management at Vanderbilt University is ranked as a top institution by BusinessWeek, The Wall Street Journal, U.S. News & World Report, Financial Times and Forbes. For more news about Owen, visit www.owen.vanderbilt.edu.

Media Contact: Amy Wolf, (615) 322-NEWS
Amy.wolf@vanderbilt.edu

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