Steven Posavac

It's very easy to get too attached to a particular investment—even when there are better options out there. New research by Vanderbilt business professors explains why it happens, and how to avoid it. Read More

They’re put up on a pedestal, literally. Though Olympic athletes seem like they would be the ideal celebrity spokespersons, new Vanderbilt research shows that true marketing success lies in keeping impressions high and real information about Olympians at a minimum. “For Olympic athletes or any celebrity, ignorance is bliss,” said… Read More