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operations management

Launching new tech? How do you make data-driven decisions without any sales data?

Nov. 14, 2018—Kejia Hu has developed an improved method for forecasting the lifecycle of novel tech products that incorporates historical sales data from similar products with business insights to estimate demand.

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Store brand spillover can dampen profits for national brands and retailers alike

Aug. 2, 2018—Vanderbilt researchers examine what happens when store brands in one category of goods, like soup, creates demands in another category, like canned vegetables.

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New faculty: Kejia Hu, assistant professor of operations management

Oct. 9, 2017—Kejia Hu, new assistant professor of operations management, believes big data can be used as a tool for good, bringing about positive change in the marketplace. And her research can prove it.

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