Kelly Goldsmith

Moments before James Patterson and Patrick Leddin took the stage, the Langford Auditorium went dark. A campus-wide power outage was the culprit, but cancelling the event wasn’t in the cards. Instead, prolific author Patterson and associate professor Leddin used the circumstances to their advantage — they were, after… Read More

More than 3,200 alumni came together on Vanderbilt’s campus from Nov. 7 to Nov. 10 for Reunion and Homecoming. The weekend schedule featured more than 85 events designed to deepen connections among alumni, provide insights on current issues and celebrate the milestone class years ending in 4 and 9.   Read More

Six incoming first-year students and two rising sophomores have been selected for the Ingram Scholars Program. They are among more than 1,000 students who applied for the prestigious merit scholarship, which is awarded each year to students who have demonstrated excellence and passion academically and in service. Read More

Oscar-winning actress, noted author, singer and entrepreneur Gwyneth Paltrow will discuss entrepreneurship and navigating barriers to fostering innovation in a conversation at Vanderbilt University on Friday, Dec. 1, at Blair School of Music’s Ingram Hall. The event is free and open to the Vanderbilt community. Read More

New research from Kelly Goldsmith offers insight into the effectiveness of flash sales for online retailers. Read More

Chancellor Daniel Diermeier discussed his research and scholarship on management, political science, public policy and more during two recent virtual webinars with Owen Graduate School of Management and the College of Arts and Science. Read More

Goldsmith, now an associate professor of marketing at Vanderbilt, explains what behavioral research has taught us about how scarcity affects our thinking and our actions. Read More

[vustarinfo] Kelly Goldsmith, associate professor of marketing at Vanderbilt’s Owen Graduate School of Management, is available to discuss shopping behavior on Black Friday and Cyber Monday. She studies how the perception of scarcity drives consumer behavior. Reminders of scarcity prompt consumers… Read More

When consumers contemplate violating a personal goal (i.e., cheating on a diet, overspending on a budget), they often seek to make the most of that violation by choosing the most extreme option, according to new research from Kelly Goldsmith. Read More

This year's Winter Olympics is shaping up to be the feel-good story that U.S. audiences are eager for amid an era of fractious politics, according to a Vanderbilt marketing professor. Read More

Marketers want to motivate consumers to act in their own self-interest, but they may be encouraging negative behavior such as theft or illegal returns, according to new Vanderbilt research. Read More