Journal Of Consumer Research
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Feeling lucky? Many loyal consumers do, despite the facts
Consumers who perceive themselves as loyal customers to a particular company often believe that they have better than average odds to win contests and sweepstakes that are entirely random. Read MoreOct 8, 2014
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Holiday sale backlash: Do consumers think cheap prices mean cheap products?
Vanderbilt research looks at how consumers value products based on price and popularity. Read MoreNov 15, 2012