Jennifer Escalas
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TIPSHEET: Vanderbilt experts available to discuss holiday marketing, retail and IT security trends
Vanderbilt experts are available to discuss holiday marketing, retail and IT security trends. Read MoreDec 7, 2015
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Neon projects elite aura for amateur athletes
Bright-colored products and brands do more than just draw attention. They allow people to signal a personal identity that aligns them with elite athletes, explains Vanderbilt marketing professor Jennifer Escalas. Read MoreNov 13, 2013
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Different Strokes: Professor launches a $3 million-a-year swimwear company in her spare time
Jennifer Escalas isn’t an enthusiastic swimmer, but that hasn’t stopped the associate professor of marketing from launching and running what has become a $3 million-a-year swimwear company. … Read MoreAug 5, 2013
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International Olympic Committee’s Rule 40 dims spotlight on smaller brands
In order to protect the investment of the corporations sponsoring the Olympic Games, the IOC has created Rule 40 which prohibits athletes from promoting non-sponsor brands while the Olympic Village is open. Read MoreAug 6, 2012
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VUCast Newscast: Cool cap saves baby
This Week on VUCast, Vanderbilt’s weekly newscast highlighting research, experts, students, sports and everything Vanderbilt: How Cool Cap saves babies’ lives ESPN College GameDay visits Memorial Gym Why storyline wins over sensationalism in commercials Two Vandy students become TV stars! [vucastblurb]… Read MoreFeb 17, 2012
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Why VW scored at the Super Bowl
The reason Volkswagen’s Star Wars-themed Super Bowl ad featuring a lovable little Darth Vader worked so well may lie in its narrative complexity, says Vanderbilt marketing professor Jennifer Escalas. Read MoreMay 18, 2011