Jennifer Escalas
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Escalas named associate dean of academic programs at Owen Graduate School of Management
Jennifer Escalas, Dean Samuel B. and Evelyn R. Richmond Professor and professor of marketing, has been named associate dean of academic programs at Vanderbilt's Owen Graduate School of Management. In her new role, Escalas will focus on curriculum and course delivery across Owen’s degree programs. Read MoreJul 27, 2022
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Provost’s steering committee announced for initiative on status of women
Political science professor Cindy Kam will lead a new steering committee to guide actions and areas for study for an initiative focusing on women students, faculty and postdocs, announced earlier by Provost Susan R. Wente. Read MoreNov 16, 2018
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TIPSHEET: Vanderbilt experts available to discuss holiday marketing, retail and IT security trends
Vanderbilt experts are available to discuss holiday marketing, retail and IT security trends. Read MoreDec 7, 2015
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Neon projects elite aura for amateur athletes
Bright-colored products and brands do more than just draw attention. They allow people to signal a personal identity that aligns them with elite athletes, explains Vanderbilt marketing professor Jennifer Escalas. Read MoreNov 13, 2013
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Different Strokes: Professor launches a $3 million-a-year swimwear company in her spare time
Jennifer Escalas isn’t an enthusiastic swimmer, but that hasn’t stopped the associate professor of marketing from launching and running what has become a $3 million-a-year swimwear company. … Read MoreAug 5, 2013
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Search committee for next Owen School dean announced
Vanderbilt Law School Dean Chris Guthrie will lead the search committee to find the next dean of the Owen Graduate School of Management. Read MoreJan 9, 2013
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International Olympic Committee’s Rule 40 dims spotlight on smaller brands
In order to protect the investment of the corporations sponsoring the Olympic Games, the IOC has created Rule 40 which prohibits athletes from promoting non-sponsor brands while the Olympic Village is open. Read MoreAug 6, 2012
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VUCast Newscast: Cool cap saves baby
This Week on VUCast, Vanderbilt’s weekly newscast highlighting research, experts, students, sports and everything Vanderbilt: How Cool Cap saves babies’ lives ESPN College GameDay visits Memorial Gym Why storyline wins over sensationalism in commercials Two Vandy students become TV stars! [vucastblurb]… Read MoreFeb 17, 2012
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For a winning ad at the Super Bowl: Less shock and more sophisticated storyline
Marketing narratives are more likely to trigger a positive response when following the storyline requires some mental work, according to recent research by Jennifer Escalas and Jesper Nielsen and published in the Journal of Consumer Psychology. Read MoreJan 30, 2012
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Why VW scored at the Super Bowl
The reason Volkswagen’s Star Wars-themed Super Bowl ad featuring a lovable little Darth Vader worked so well may lie in its narrative complexity, says Vanderbilt marketing professor Jennifer Escalas. Read MoreMay 18, 2011