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Jennifer Edson Escalas

What happens in Vegas stays on TripAdvisor? New research on understanding the role of narrativity in consumer reviews

Sep. 13, 2018—Online reviews that tell a story are more persuasive than those that don't, according to Owen marketing professor Jennifer Edson Escalas.

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Super Bowl advertising: Vanderbilt marketing experts available

Jan. 29, 2015—Everyone knows that the second biggest competition on Super Bowl Sunday is the battle over advertising. Vanderbilt Owen Graduate School of Management experts are available to talk about trends in Super Bowl advertising.

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The evolution of Super Bowl advertising: Vanderbilt marketing experts available

Jan. 22, 2013—Everyone knows that the second biggest competition on Super Bowl Sunday is the battle over advertising. Vanderbilt Owen Graduate School of Management experts are available to talk about trends in Super Bowl advertising.

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