Freeman Wu

Vanderbilt consumer behavior expert, Freeman Wu, explains how enhanced product aesthetics impact consumption. Read More

Rejecting conventional wisdom, a team of researchers found that store loyalty, purchase intentions and spending behavior are negatively affected when consumers encounter a salesperson who is standing close by. Read More

Thirteen faculty members from across the university have been awarded a Provost Research Studio for the 2019-20 academic year. The goal of the PRS is to support the professional development of full-time faculty who are not full professors or otherwise at the top of their promotion ladder. Read More