Freeman Wu
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I don’t want to hear from you: Disabling social media comments, consumer voice, and influencer engagement
New research out of Vanderbilt Business explores the relationship between disabling social media comments and the persuasiveness and likability of public figures like celebrities and influencers. Read MoreAug 29, 2024
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Can a Product be Too Pretty to Use?
Vanderbilt consumer behavior expert, Freeman Wu, explains how enhanced product aesthetics impact consumption. Read MoreMar 9, 2023