Freeman Wu
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I don’t want to hear from you: Disabling social media comments, consumer voice, and influencer engagement
New research out of Vanderbilt Business explores the relationship between disabling social media comments and the persuasiveness and likability of public figures like celebrities and influencers. Read MoreAug 29, 2024
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Can a Product be Too Pretty to Use?
Vanderbilt consumer behavior expert, Freeman Wu, explains how enhanced product aesthetics impact consumption. Read MoreMar 9, 2023
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Research Snapshot: Close proximity between salespeople and consumers reduces spending behavior, new study finds
Rejecting conventional wisdom, a team of researchers found that store loyalty, purchase intentions and spending behavior are negatively affected when consumers encounter a salesperson who is standing close by. Read MoreAug 4, 2021
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Thirteen faculty members receive Provost Research Studios for 2019-20
Thirteen faculty members from across the university have been awarded a Provost Research Studio for the 2019-20 academic year. The goal of the PRS is to support the professional development of full-time faculty who are not full professors or otherwise at the top of their promotion ladder. Read MoreJan 6, 2020