Freeman Wu
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Can a Product be Too Pretty to Use?
Vanderbilt consumer behavior expert, Freeman Wu, explains how enhanced product aesthetics impact consumption. Read MoreMar 9, 2023
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Research Snapshot: Close proximity between salespeople and consumers reduces spending behavior, new study finds
Rejecting conventional wisdom, a team of researchers found that store loyalty, purchase intentions and spending behavior are negatively affected when consumers encounter a salesperson who is standing close by. Read MoreAug 4, 2021
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Thirteen faculty members receive Provost Research Studios for 2019-20
Thirteen faculty members from across the university have been awarded a Provost Research Studio for the 2019-20 academic year. The goal of the PRS is to support the professional development of full-time faculty who are not full professors or otherwise at the top of their promotion ladder. Read MoreJan 6, 2020