Customer Loyalty
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Feeling lucky? Many loyal consumers do, despite the facts
Consumers who perceive themselves as loyal customers to a particular company often believe that they have better than average odds to win contests and sweepstakes that are entirely random. Read MoreOct 8, 2014
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Vanderbilt Accelerator and Captain D’s look for the perfect hook
Fast-casual seafood restaurant Captain D’s is working on plans to ramp up the customer experience and they’re turning to students in the Vanderbilt Accelerator Summer Business Institute for innovative ideas. Read MoreJun 6, 2012