Celebrity Endorsements
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International Olympic Committee’s Rule 40 dims spotlight on smaller brands
In order to protect the investment of the corporations sponsoring the Olympic Games, the IOC has created Rule 40 which prohibits athletes from promoting non-sponsor brands while the Olympic Village is open. Read MoreAug 6, 2012
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Celebrity endorsements: the more we know, the less we like
When it comes to using a star to endorse a product, new Vanderbilt research finds the less people know about the celebrity’s personal opinions, the better. Read MoreAug 3, 2012