Campaign Advertising
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Nashville’s first political ad war is coming
Television viewers in Nashville will soon witness the first serious political ad war for the top Metro job, says Vanderbilt political scientist John Geer. Read MoreApr 7, 2015
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Daily Beast: Were the Romney and Obama TV ads a total waste?
They spent a total of $1 billion on TV ads, but most were instantly forgettable—and none swayed opinion. Next time, writes John G. Geer, make the ads memorable. Read MoreNov 13, 2012
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The power of a provocative political ad
How powerful can a provocative political ad be to a presidential election, whether the ad is accurate or not? Associate professor and co-director of the Center for the Study of Democratic Institutions, Josh Clinton explains how a controversial ad, whether accurate or not, can greatly influence an election. View… Read MoreNov 23, 2011
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How media coverage of campaign advertising influences election results
How the media covers campaign advertising can influence election results. Associate professor and co-director of the Center for the Study of Democratic Institutions, Josh Clinton explains his research on the 2004 “swift boat” ads and how media coverage impacted the election. View 2012 election expertise information for Joshua Clinton… Read MoreNov 23, 2011