Brand

In March, Vanderbilt University launched a refreshed visual identity designed to reflect the university’s forward momentum and to build pride and visibility across the institution, including its athletics program.”As we prepare to celebrate our 150th anniversary next year, it’s time for Vanderbilt to sharpen our expression of who we are… Read More

Bright-colored products and brands do more than just draw attention. They allow people to signal a personal identity that aligns them with elite athletes, explains Vanderbilt marketing professor Jennifer Escalas. Read More

New research by Vanderbilt Owen Graduate School of Management professor Bruce Cooil and his coauthors finds that for all the attention companies pay to achieving high satisfaction levels among their customers, what matters most is how well a company ranks in comparison to rivals. No matter how much a customer likes a company or product, if they don’t like it more than the competition, they don’t always put their money where their mouth is. Read More