• Vanderbilt University

    Q&A with Ted Fischer: What defines quality in coffee, and who gets to decide?

    At the coffee shop, we are asked to pay more, sometimes a lot more, for “quality.” But how do we determine the quality of a sensory experience? Cornelius Vanderbilt Professor of Anthropology Ted Fischer’s research examines the quest for quality among always-changing tastes. He discusses it in this Q&A—just in time for International Coffee Day on Oct. 1. Read More

    Sep 23, 2022