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Super Bowl advertising: Vanderbilt marketing experts available

Jan. 29, 2015—Everyone knows that the second biggest competition on Super Bowl Sunday is the battle over advertising. Vanderbilt Owen Graduate School of Management experts are available to talk about trends in Super Bowl advertising.

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VUMC ad campaigns win multiple local awards

Mar. 6, 2014—Vanderbilt University Medical Center’s advertising campaigns won six American Advertising (ADDY) Awards in Nashville’s 2014 competition.

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The evolution of Super Bowl advertising: Vanderbilt marketing experts available

Jan. 22, 2013—Everyone knows that the second biggest competition on Super Bowl Sunday is the battle over advertising. Vanderbilt Owen Graduate School of Management experts are available to talk about trends in Super Bowl advertising.

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Daily Beast: Were the Romney and Obama TV ads a total waste?

Nov. 13, 2012—They spent a total of $1 billion on TV ads, but most were instantly forgettable—and none swayed opinion. Next time, writes John G. Geer, make the ads memorable.

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VUCast Newscast: Cool cap saves baby

Feb. 17, 2012—This Week on VUCast, Vanderbilt’s weekly newscast highlighting research, experts, students, sports and everything Vanderbilt: How Cool Cap saves babies’ lives ESPN College GameDay visits Memorial Gym Why storyline wins over sensationalism in commercials Two Vandy students become TV stars!

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Video: Mark McKinnon offers insider’s perspective on national political campaigns

Oct. 8, 2010—An award-winning national media producer and communications strategist whose clients have included President George W. Bush and Sen. John McCain discussed key elements of successful campaigns with students in a political science class taught by John Geer and Roy Neel. Mark McKinnon, vice chairman of the Austin-based Public Strategies Inc., was a guest lecturer Oct....

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